Creating a Small Blip on the Radar Screen of Humanity

Somewhere around 5:30 am each morning I roll out of bed and roll up to my computer. Blurry eyed, before I brew up my first cup of tea, I grab the mouse and check Google, searching the phrase “taste & smell patents”, recording the results. On October 12th the number is 5,070. Five days earlier, the same search produced only 2 results.

The online reputation of the DaVinci Institute is a huge factor in determining cash flow. Consequently we spend most of our days trying to figure out how to create more buzz.

2004 has been a very difficult year for us here at the Institute. With the elections sucking almost all the money out of the non-profit world, and a struggling economy in Colorado, we resort to unusual tactics to survive.

Some call what we do guerilla marketing, but its more than that. Bootstrapping is now a way of life, and we find the tools at our disposal now and mechanisms for influencing our online reputation continuing to grow exponentially. But it’s tricky. The online world will quickly turn against us if we make a mistake.

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