Understanding trends is more of an art form than an exact science. But for those who can read the tealeaves, and make bold moves, leveraging trends can give them a serious competitive advantage.

As an example, LinkedIn just posted its annual list of top buzzwords, the ones most commonly used on their members’ professional profiles. The top word people in the U.S. use to describe themselves on LinkedIn is “Creative.” Last year “Creative” didn’t even make it into the top ten, where “Extensive Experience” topped the list.

And it’s not just the U.S. This was the most used word in Britain, Canada, Netherlands, and Germany. So what business decisions will you make that tie into people’s recast dreams of being “creative?”

Obviously, trends don’t happen in one-year cycles. They are constantly evolving, and all of the content below is, in one way or another, already happening. Last week we began our journey with trends 1-14 of the “28 Major Trends,” and this week we will finish it. Here are trends 15 – 28.

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