Hearing aids are for old people. At least that’s what I thought when I was young and invincible attending rock concerts far louder than they should have been.
Even though I still have most of my hearing relatively intact, I’m also part of the aging baby boom generation whose sheer size is already beginning to tax the limits of today’s healthcare systems.
People over the age of 65 typically spend 3-5 times more on healthcare than those who are younger, so unless we figure out ways to radically disrupt this trend, we may all be dealing with some rather dire affordability issues.
As a tiny pebble being dropped into the massive pond of healthcare costs, one of the first truly disruptive technologies for the hearing aid industry may be Google Glass with its conductive-bone audio transmission capabilities.
Three features that give it such disruptive potential are the elimination of an earpiece, the processing capabilities of its onboard microprocessor, and an open API that allows the geeks of the world to develop apps far more ingenious than anything in existence.
Here are a few thoughts on why this tiny sub-category of Google Glass will likely have such a massive impact.