Launching the Whole Earth Genealogy Project

Launching the Whole Earth Genealogy Project


Some of us get bitten by the genealogical bug early in life, others a bit later. But there are few of us who haven’t been haunted by the question - where did I come from?

I’ve been thinking about this a lot lately.

So when University of Southern California researchers invented something called the Geographic Population Structure (GPS) test, which works by scanning a person’s DNA for parts that were formed as a result of two ancestors from disparate populations having children, the press release instantly caught my attention.

More captivating, though, was the claim this new DNA test could locate where your relatives lived over the past 1,000 years, and in some cases, even pinpoint the specific village or island your ancestors came from.

It’s easy to draw the boxes for your own family tree going back 1,000 years, but it’s far more difficult finding the names, places, and detailed information about each of your ancestors.

The genealogy industry today consists of millions of fragmented efforts happening simultaneously. The duplication of effort is massive. While significant databases already exist on websites like, RootsWeb, GenealogyBank, and the National Archives, there is still a much bigger opportunity waiting to happen, an opportunity to automate the creation of our genealogies.

We have the ability to create the placeholders for family trees going back 1,000, maybe even 5,000 years. And now with the GPS Test we can automatically start filling in pieces of information coming from every DNA test.

Using today’s stitching programs, a technology that can do pattern matching to link individual family trees whenever common names or common details show up, and using search bots to mine existing databases, we have several of the pieces already in place to begin the whole earth effort.

This kind of information becomes critically important for those looking for ways to improve personalized medicine, forensic science, and conduct research pertaining to ancestral origins of different populations. But it’s far more than that.

What’s missing is a Jimmy Wales-type entrepreneur to turn this project into their life’s calling. Here’s why this type of project is so critically important.

The Science of Genealogy

The term Genealogy stems from a Greek phrase meaning “generational knowledge.”

Genealogical research is a complicated process that uses historical records and sometimes a genetic analysis to prove kinship.

In Western societies the focus on genealogy began as a way to sort out the lineage of kings and nobles who often argued about who had the most legitimate claim to wealth and power.

Some family trees have been maintained for considerable periods. As an example, the family tree of Confucius has been maintained for over 2,500 years and is listed in the Guinness Book of Records as the world’s largest documented family tree.

The early books of the Bible list extensive family trees for Adam & Eve, Noah, and Abraham including the lineage of Christ.

But so far there has been no comprehensive over-arching effort to build a database of humanity’s heritage capable of scaling to the point of including everyone on earth, going back as far as possible, to build an all-inclusive whole-earth family tree.

Missing Pieces

The Whole Earth Genealogy Project will become a new organizing system for humanity – a new taxonomy. Every person on earth will have a placeholder showing exactly where they fit. In many respects, it will be similar to the way maps helped us frame our thinking about world geography. This would be a new form of “geography” for humanity.

The GPS Test will move the automation of this process a quantum leap forward, but there are still several missing pieces.

Standards – While there are a number of standards in place for conducting genealogical research and how to describe the accuracy of information and probability of kinship, there remains no consistency of layouts, file size, link strategies, or relationship formatting.

Biological Grid Map - Social networking sites create a relational grid map of personal relationships. This would be a grid map of biological relationships. The difference being that person-to-person relationships are transient, but biological ones are permanent.

The Automated Viral Piece - What’s missing is a multidimensional placeholder for every person, past and present, with an automated search and contribute engine to do all the heavy lifting, that asks people to respond to their personal record.

Do we have the right to be forgotten for all times?

Right to Genealogical Privacy

A recent EU court ruling has given people the "right to be forgotten", forcing Google and other search engines to remove certain links from search results. But what kind of things do people normally want to be forgotten online, and could that apply to someone’s entire life, and their place in a genealogical tree?

A law giving users "the right to be forgotten" was first proposed two years ago. But Google opposed the move, and through an anti-censorship campaign, has warned about the dangers of allowing people to whitewash their personal history.

Employers regularly use Google and other forms of social media to check up on prospective job candidates to learn about their personal background. Negative images and posts can then be viewed, out of context, in a way that can transform something slightly objectionable into a real obstacle to getting an interview.

Could the “right to be forgotten” also be extended to the “right to mask who you’re related to?” Just as many would like to amplify their genealogical links to famous people like Mozart, Edison, Mandela, Gandhi, and Einstein, others will want to disassociate their relationship to the likes of Adolph Hitler, Osama bin Laden, Ted Bundy, and Ted Kaczynski.

An Organizing System for All Forms of Life

A couple years ago, a research team, led by Dr Vincent Savolainen of the Imperial College of London, discovered the matK gene – what is being called the “barcode gene”. They can use this gene to identify plant and animal species. As an example, they used the matK gene to identify 1,600 different species of orchid.

Combining the University of Southern California GPS Test with the matK gene for plants, we could easily begin to track genealogies for all plant and animal species as well.

As I mention this possibility, I also realize the scope of a project like this suddenly scales to a level beyond comprehension. But for certain use cases, such as tracking the cause of bee colony collapse; it could reveal very useful information.

Final Thoughts

In 2001, 35 year old Jimmy Wales launched Wikipedia, a free, open content encyclopedia that amassed tens of thousands of volunteers to write and contribute to what has become the largest multi-language encyclopedia of all times.

With Wales, it was a combination of passion, organizing skills, credibility, and a talent for managing a virtual volunteer workforce that caused Wikipedia to go viral and become successful. He was the right person, with the right talents, in the right place, at the right time.

The Whole Earth Genealogy Project will need someone with a similar passion, drive, skills, and credibility to pull off a project that will end up being exponentially larger than Wikipedia. With over 7 billion people on earth today, and over 1,000 years of ancestors totaling as many as 100 billion more, the size of this project has the potential to dwarf any other existing web properties in size and scale.

Every revolutionary breakthrough is just a stepping-stone to the next revolutionary breakthrough. The stars are aligning for this one now. We can’t even begin to imagine the stepping-stone after this one.


By Futurist Thomas Frey

Author of “Communicating with the Future” - the book that changes everything



5 Responses

  1. Evelyn Logan

    Got the bug myself about 4 months ago when the last of the generation before me passed….I started building the “recent” family tree to recognize relatives and talk coherently about who was related to whom….then started digging further and further and shockingly was able to go back almost 1000 years on one leg of my family and 600 – 700 years on several other branches of the family tree…
    The type of technology you mention sounds exciting and the timing is probably exactly right – our world is shrinking….

  2. Lew Rabenberg

    I don’t get it. You make it sound like you have a single unique ancestor. That’s nonsense. Going back 20 generations (400-500 years), you might have 1M people who contributed to your gene pool. From your pictures and surname, I’d guess that you are dominated by northern European genes. But, where in northern Europe? There is no single person and no single place. You might find some bums, some bourgeoisie, some murderers; you might learn the you are related to minor royalty like the Right Reverend Duke of Linksplatz. I say, who cares?

  3. FuturistSpeaker


    Sorry but I didn’t intend to imply we came from a single place. But people who lived before the time of Gutenberg were far less mobile, often living and dying within 20 miles of where they were raised, all because there were no reliable maps.

    The new DNA test was explained this way. – “Elhaik applied the GPS test to roughly 600 individuals from around the world—including regions as far-flung as Kuwait, Puerto Rico, Bermuda and Peru. The GPS correctly assigned 83 percent of the individuals to their ancestral country, and 50 percent of them within 62 miles of their point of origin. Elhaik and his team published findings regarding the test’s efficacy this week in Nature Communications.”

    More information here –

    Hope that helps.

    Thomas Frey

  4. Futurist Speaker,

    Big fan of this topic. The population explosion in the past 300 years alone has been strife with prejudice & poor understanding of the genetic connection between any individual on the planet. The human population experienced a population bottleneck 75K yrs ago; anthropologist and geneticist have concluded there were as little as 2000 breeding pairs of Homo Sapiens. Recessive genes, such as blue eyes, can be traced back to a common ancestor 10K yrs ago. Literally, any person on the planet that has blue eyes or carries the gene have the same great, great, great, great, great……. grandfather (the blue eye gene was passed from the Y chromosome of a Northern European male).

  5. Efforts are being made in your direction. Nevertheless, the effectiveness of DNA use in research is problematic:

Leave a comment