Turmoil Ahead for Housing

Posted by admin on September 1st, 2010

The Coming a Ban on
Real Estate Construction
Consider the following scenario. Over the next few years, several major cities in the U.S. will begin to impose a ban on all new residential and commercial construction. With populations declining in several metro areas, they will worry openly about becoming the next Detroit with abandoned neighborhoods signaling a rapid decline in property values.
In the past, many cities and counties invested in buying open space to insure there would be room for parks and open trails in the future. Now, with property values declining and funding in short supply, a new set of concerns has taken center stage.
Abandoned properties can quickly turn into a rapidly escalating blight that moves like an infestation from one community to the next. Poorly constructed houses and office buildings will see the economics of their existence shift from a net positive to a net negative with little forewarning. When property values decline and maintenance costs increase, more and more owners will decide to cut their losses, and let their property go into default.
As a way to counteract this trend, cities will place a ban on all new open-ground construction, forcing existing buildings to be torn down before new ones can be built. So the only way someone can build a brand new home will be to tear down an existing home.
In the 60s, 70s, and 80s there was a massive effort to create affordable housing, to insure that the vast majority of people could own their own home. Financial tools were tweaked to allow the greatest possible acceptance, and construction standards were lowered to increase affordability. This combination provided a great short-term fix, but disastrous long term consequences.
Until recently, the ever growing population base provided a steady demand for houses. Even poorly built older homes in various states of decay were worth repairing and reselling because the demand kept valuations relatively high.
Real estate, like most other commodities, retains its value as long as there is sufficient demand to match the supply.
Every time there is a change in a local population, the price of real estate becomes an early warning indicator.
Shifting Population Trends
Unbeknownst to most, the 8,000 pound gorilla hovering in the background of our economy is the shifting population base. Any fluctuation in the number of consumers changes the demand-side of the supply and demand equation.
The 1900s were a very fertile century where the earth’s population grew from 1.6 billion people to 6.4 billion within 100 years. Never before in history had the human population exploded like this, and we all became conditioned to think there would be a never-ending supply of young people, and a never-ending supply of demand for real estate.
But a strange thing happened along the way. As doom and gloom predictions started painting scary scenarios of an overpopulated earth where food shortages threatened the very existence of humanity, the full impact of birth control technology, invented in the 1960s, began to take effect.
Today, the population in the U.S. has begun to level off, while at the same time nearly all of Europe and major parts of Asia are in serious decline. Since people create the economy, the lack of people creates just the opposite. This drop in demand will manifest itself in many areas, including a drop in the demand for real estate.
As a rule of thumb, it’s best not to view this through the value-lens of being “good or bad”; it just signals a change in the way the world works.
Population Statistics – A Closer Look
Simply looking at U.S. population statistics can give us a false impression of what’s actually going on.
Source: U.S. Census Bureau
The primary reason why the population is still growing is because people are living longer. As baby boomers work their way into the retirement years, they will be shifting into more efficient lifestyles, shedding belongings, and downsizing their homes.
Another key factor in these statistics is the number of immigrants moving into the U.S. Even though the numbers are declining and there are some signs of a weakening demand, the U.S. continually attracts some of the best and the brightest from around the world.
Over the past three decades, the number of live births has remained relatively steady
Source: U.S. National Center for Health Statistics
Yes, it’s true that in 2007, more babies were born in the United States than any other year in the nation’s history. But as a percentage of the overall population it was far less than in the 50s and 60s.
To be sure, the U.S. birth rate is still higher than the birth rate in many countries in Europe and Asia where population declines are forcing the closure of schools, shuttering of factories, and a rethinking of economic strategies.
Falling below replacement levels of 2.1 has raised a number of red flags
Source: U.S. National Center for Health Statistics
For any population to maintain its current numbers, couples need to average 2.1 children. Any number below that will yield a population decline over the long run.
According to numbers released recently by the National Center for Health Statistics, births fell 2.7 percent last year even as the population grew.
As a percentage of the population, the U.S. sunk to 13.5 birth per 1,000 population
Source: U.S. National Center for Health Statistics
The most telling statistic is the decline in live births, now at the lowest point in recorded history.
This downward trend invites some troubling comparisons to Japan and its lost decade of stagnant growth in the 1990s and very low birth rates. Births in Japan fell 2 percent in 2009 after a slight rise in 2008.
Housing Markets and Opportunities
Number of new building permits (Shaded areas indicate U.S. recessions)
2010 research by the St Louis office of the U.S. Federal Reserve
Over the past four years, the housing market has experienced a devastating meltdown.
Whether you’re looking at new or existing homes, both prices and unit volumes have declined sharply since the peak in 2006. Foreclosed homes and empty subdivisions litter the landscape. In short, the housing market is in shambles.
Perhaps one of the big trends today is a shifting mindset about owning and investing in real estate. As the number of young people declines, and loan money becomes more difficult to come by, demand for property will continue to weaken.
In addition, as the baby boomers move into retirement, there is a big shift away from the uncertainties of real estate, towards a simpler, more affordable lifestyle.
One opportunity today is for someone to devise a new approach to home ownership. With credit ratings now at an all-time low, one option may be a lease-with-an-option-to-buy arrangement where someone who leases a house for two years and makes all of their payments on time can qualify for a loan in spite of a bad credit rating.
Since young people today like the idea of being mobile with fewer ties to a particular location, the idea of loan portability may make sense, where existing loans can be applied to the purchase of a new home.
In the area of construction, we have lots of existing houses, but it tends to be the wrong kind of inventory. Our vast supply of bi-level, tri-level, and quad-level homes are a poor fit for the baby boomers who no longer like to do steps. Growing numbers of telecommuters are finding most homes don’t work well as office space. And homeschoolers are having to turn their homes into a learning environment.
Homes today are being used in vastly different ways than homes 50 years ago when they were built. And these changing lifestyles create a wide array of new opportunities for repair, retrofit, and new construction along the way.
Some final thoughts…
Declining birth rates have a delayed effect. It will be many years before the full impact of these demographic changes is felt across society.
Some regional hotspots will find ways to avoid any effect altogether, while others will suffer significantly from stagnation and deflation as the population declines.
Big challenges create big opportunities. The people who can best assess the impact will be well poised to find the opportunities.
B Futurist Thomas Frey

Construction Site 442t

Consider the following scenario. Over the next few years, several major cities in the U.S. will begin to impose a ban on all new residential and commercial construction. With populations declining in numerous metro areas, they will worry openly about becoming the next Detroit with abandoned neighborhoods signaling a rapid decline in property values.

In the past, many cities and counties invested in open space to insure there would be room for parks and open trails in the future. Now, with property values declining and funding in short supply, a new set of concerns has taken center stage.

Abandoned properties can quickly turn into a rapidly escalating blight that moves like an infestation from one community to the next. Poorly constructed houses and office buildings will see the economics of their existence shift from a net positive to a net negative with little forewarning. When property values decline and maintenance costs increase, more and more owners will decide to cut their losses, and let their property go into default.

As a way to counteract this trend, cities will place a ban on all new open-ground construction, forcing existing buildings to be torn down before new ones can be built. So the only way someone can build a brand new home will be to tear down an existing home.

Read the rest of this entry »

Next Generation Literacy

Posted by admin on June 28th, 2010

Next Generation Literacy 761

“The illiterate of the 21st century will not be those who can’t read & write,
but those who can’t learn, unlearn & relearn.” – Alvin Toffler

So what is literacy?
The first time I listened to an audio book I thought I was cheating. As a child, reading for me seemed like a lot of work, and my teachers kept piling on more reading assignments, continually feeding into the notion that reading is hard work.
Later, I rationalized that the process of reading is the process of taking characters on a page and turning them into mental concepts and images. Listening to an audio book is a little different process where we convert sounds into mental concepts and images.
Today, when someone talks about literacy there is an instant assumption that they are talking about the ability to read and write – basic ink-on-paper communications 1.0. However, communications is evolving and our ability to craft words and preserve them on paper is being replaced with digital forms of communications, and the options people now have to communicate with each other have exploded into thousands and thousands of nuanced variations of what was formerly called language.
Tomorrow there will be even more.
Understanding Literacy through the Words We Consume
In 2008, Americans consumed 1.3 trillion hours worth of information. This information consumption translated into an average of 12 hours per person, 100,500 words, and 34 gigabytes each day.
If we base the notion of literacy on the number of words that flow into our mind on a daily basis, we suddenly realize that the incoming words are coming from a variety of different sources. Today the vast majority of our “word intake” comes from television and computers with only 9% coming from print media. In 1960, print media accounted for 26% of our word consumption but has shrunk to 9% today, with the prospects of getting even smaller in the future.
For many people working within the book-centric world of today, it’s difficult for them to wrap their mind around the changing attitudes of today’s information consumers. And even for those who can, it’s not clear what the next steps should be, and how fast the changes should be made.
Programming as a Language
In 1972, I was a young engineering student at South Dakota State University in Brookings, SD and for my first computer programming class I was trained to “speak” the language of Fortran. We were taught a basic form of machine communications to “talk” to the giant computer through punch cards that were fed in and out of the beast through a card reading input-output device.
In this class our training involved such sophisticated tasks as sorting numbers, basic addition, and putting lists in alphabetical order. The whole process was very time-consuming with very little to show for the effort.
At the end of the class, being the true visionary that I am, I concluded, beyond the shadow of a doubt, that there would be no future for the profession of computer programming.
Computers spoke a different language. In many ways it was similar to the language differences of people in Europe or Asia. While learning French, German, Mandarin, or Japanese required learning foreign words, definitions, and vocal inflections, the mastery of a computer language required the writing and interpretation of computer code, Boolean algebra, and many long and frustrating hours of dealing with non-human, no personality machines.
Next Generation Literacy
So going back to my original question, what really is literacy?
The United Nations Educational, Scientific and Cultural Organization (UNESCO) describes literacy as the “ability to identify, understand, interpret, create, communicate, compute and use printed and written materials associated with varying contexts.
Going beyond the textbook definition, literacy is evolving, and deep inside this evolution we can begin to understand some of the underlying complexities associated with the options currently at our disposal.
1. Reading and writing
2. Computer literacy
3. Web surfing literacy
4. Cell phone & telephone literacy
5. Smart phone literacy
6. Body language literacy
7. Financial literacy
8. Cartooning
9. Online commerce literacy
10. Online security literacy
11. Graphical literacy
12. Animation literacy
13. Audio literacy
14. Video literacy
15. Social networking literacy
16. Gaming literacy
17. Virtual world literacy
18. Cultural literacy
It is a common trap to associate our talent for communicating with our ability to read and write. However, texting is different than cartooning. Audio podcasts are different than video podcasts. Each new form of communications comes with its own unique style and attributes for conveying thoughts and ideas.
Literacy will continue to evolve along with every new system and each form of technology that gets created along the way.
Basic reading and writing forms of communications will no longer be sufficient for the workforce of the future. People will still need to read and write, but they will also need and a whole lot more.
By Futurist Thomas Frey

So what is literacy?

The first time I listened to an audio book I thought I was cheating. As a child, reading for me seemed like a lot of work, and my teachers kept piling on more reading assignments, continually feeding into the notion that reading is hard work.

Later, I rationalized that the process of reading is the process of taking characters on a page and turning them into mental concepts and images. Listening to an audio book is a little different process where we convert sounds into mental concepts and images.

Today, when someone talks about literacy there is an instant assumption that they are talking about the ability to read and write – basic ink-on-paper communications 1.0. However, communications is evolving and our ability to craft words and preserve them on paper is being replaced with digital forms of communications, and the options people now have to communicate with each other have exploded into thousands and thousands of nuanced variations of what was formerly called language.

Tomorrow there will be even more.

Read the rest of this entry »

Maximum Freud

Posted by admin on May 19th, 2010

YouTube Preview Image

A few thoughts on “Maximum Freud”

In 1972, I was young engineering student at South Dakota State University in Brookings, SD. One of the first courses I was required to take was a short-course on slide rules. For those of you who don’t know what a slide rule is – first came the abacus, then came the slide rule, and then came the calculator.

This was a time when the real “cool geeks” on campus walked around proudly displaying their black carrying case for their slide rule that was attached to their belt. Brainiacs on parade, a way of telling the world how smart they were.

Early calculators were first showing their face around 1970, but in 1972 they were still pretty expensive. I remember arguing with my teacher about whether or not the slide rule course was necessary and his response was that “all engineers need to know how to run the slide rule.” Tough to argue with that logic.

But of course his thinking was wrong. Even though I took the course and passed it with flying colors, I’ve never used a slide rule in doing engineering work. Engineers at Hewlett Packard and Texas Instruments who were working on next generation calculators at the time would have laughed at my teacher’s assertion that slide rules were always going to be the centerpiece of the engineer’s tool chest.

Clearly this period of time was the end of an era. It was the end of the slide rule era and the beginning of the calculator era.

Read the rest of this entry »

Addressing the Problem of Addresses

Posted by admin on May 3rd, 2010

Address 567

When Hurricane Katrina hit the city of New Orleans the US Post Office was faced with a major dilemma. For countless centuries, the modus operandi for the post office was to deliver mail to a location, and the individuals who lived at that location would stop by and pick up their mail. But during the hurricane, the floods had destroyed all of the “locations”.
Normally, if a location has been destroyed, the post office will simply put a forwarding address into the system and the mail will reroute to the new location. However, there was nothing normal about the Katrina disaster, and countless thousands of people were suddenly placed in limbo, transported to cities across the country, some to live in the new city permanently, others to continue on a nomadic journey that would find them living in as many as 10-15 different locations over the course of the coming years.
Katrina victims and the people trying to reach them by mail faced a significant delay, at best, as their mail was either held up in the post office of origin or sent to a succession of temporary addresses. At worst, many letters became permanently lost as the legacy systems inside the U.S. Postal Service tried desperately to adapt to some rather extraordinary circumstances.
This disaster brought home the fundamental problems associated with delivering to a ‘location’ rather than delivering to a ‘person’.
The average person in the US will move 16 times over the course of their lifetime, roughly once every five years. In any given year, approximately 20% of the population will change the place they call home.
Complicating the problem further, the average teenager today will hold 11 different jobs by the time they are 30, and with work becoming more project-based, that number is sure to climb.
Over the past decade the telephone industry began going through a similar transformation. In the early 1990 the vast majority of phone lines went to a location. Today, the vast majority of phones sold are going to individuals with little regard to their ‘location’.
Similarly, in 1995 the vast majority of all email addresses were for location-based computers. You had to be using a specific machine to get your emails. Today, the email systems have been adapted so people can receive their email where ever they may be.
All of the more recent communications technologies, such as text messaging, Facebook, and Twitter, have adopted the policy of sending information to the individual as opposed to a location.
While it is true that in some cases we want things delivered to a business at a specific location, such as parts for a manufacturing operation or books for a school, our current systems don’t allow for the separation of individuals and locations. Consider the following scenarios.
Scenario #1: In the military, soldiers can’t wait for the next letter from back home. Because of the sensitivity of their position many don’t have access to cell phones, and being mobile, moving from base to base, the delivery of letters becomes a logistics nightmare.
Scenario #2: The number of telecommuters have grown rapidly over the past decade and in many companies, over 30% of the workforce now works from home. In the past it was easy to send a letter to a person at the company’s main address. With employees scattered across several continents, the problem with tracking all these addresses continues to escalate.
Scenario #3:  One of the past guests on the David Letterman Show was Dean Kamazes, an ultra-marathoner who runs 200-300 miles at a time. During the interview, Letterman asked Dean how he managed to eat while he was running. His answer was that he used a cell phone to call a pizza delivery shop and had the driver meet him at a location he planned to be at 30 minutes later. In this case, the pizza was being delivered to a future location.
It is easy to make the assertion that the postal system is stuck in the past. However, there is a big difference between the delivery of a physical item and the delivery of digital item. Rest assured, the postal system is not alone. FedEx, UPS, and local courier services are all heavily immersed in the delivery of physical items to a physical location.
The world of addressing has become a growing source of friction, slowing the connection between buyers and sellers. Most people know how difficult it is to receive a “signature required” package through FedEx or UPS. Wouldn’t it be nice to have the item delivered directly to you, no matter where you happen to be?
So, is it possible to create a technology for the U.S. Postal Service, FedEx, and UPS that will enable them to switch from static location-based addresses to dynamic, ever-changing personal addresses? More importantly, if someone invents the technology, will any of the delivery services implement it?
The starting and ending nodes of our connected world are often major disconnect points. The efficiencies we have come to expect in the online world simply don’t translate well into our current systems in the off-line world.
So where do we go from here? What are the systems we need to create to solve these problems? The answer to these questions is a system that will redefine our future.

When Hurricane Katrina hit the city of New Orleans the US Post Office was faced with a major dilemma. For countless centuries, the modus operandi for the post office was to deliver mail to a location, and the individuals who lived at that location would stop by and pick up their mail. But following the hurricane, the floods had destroyed all of the “locations”.

Normally, if a location has been destroyed, the post office will simply put a forwarding address into the system and the mail will reroute to the new location. However, there was nothing normal about the Katrina disaster, and countless thousands of people were suddenly placed in limbo, transported to cities across the country, some to live in the new city permanently, others to continue on a nomadic journey that would find them living in as many as 10-15 different locations over the course of the coming years.

Read the rest of this entry »

Systems Thinking and the Future of Education

Posted by admin on April 27th, 2010

YouTube Preview Image

Short video clip on “Systems Thinking”
recorded at the Plan Fort Collins event on March 3, 2010

A recent article in iLibrarian explained it this way.

Online education seems set on its course to overtake traditional colleges within the next few decades, especially as our society becomes ever more dependent on the internet to get our work done.  Thomas Frey, an expert on online education, compares our growing reliance on the education system to the reliance of ancient Romans on their numeric system.  He indicates that much like the Romans, we have become increasingly reliant on our education system which is meant to pass on information from one generation to the next, hesitant to any change that may occur (explaining the rough transition to online education).

Competing for Status

Posted by admin on April 10th, 2010

8 status symbol 684

Competing for Status
32 accomplishments that will give you the influence of a college degree
“Does being smarter make you happier?”
This was the question I posed to the audience at a recent DaVinci Institute event, hoping to gauge their reaction.
I found it fascinating to watch this very conflicted group of amazingly bright people as they struggled to put their thoughts into words. In the end, the answers, which varied tremendously, seemed to fall mostly into the category of “No, but…..”
A natural follow-on question would be, “Okay, so what constitutes being smart?”
Ignoring College
Last week it was announced that Han Han, a Chinese professional rally driver, best-selling author and China’s most popular blogger, has been nominated as one of the 100 most influential people in the world by Time magazine. He is also a person who never graduated from college.
Han Han has taken his place among the likes of Bill Gates, Tom Hanks, Madonna, Steve Jobs, Mark Zuckerberg, Michael Dell, Paul Allen, Ben Stiller, Brad Pitt, George Clooney, Matt Damon, and Sean Combs as some of the smartest and most influential people in the world, none of whom have ever graduated from college.
Over the years, college degrees have evolved into a significant status symbol, one of the world’s most recognizable symbols for being smart. A college degree is a definable accomplishment requiring years of study, so there is some validity to the notion that people who graduate from college, on average, are indeed smarter than the average non-degree holder.
However, it is also clear that some of the world’s most successful people took a different path and never bothered with finishing college. In fact, few people know, or care, that the sheepskin is missing from their walls. They have achieved status in other ways.
Logically then, if you are a talented person and haven’t had the time, money, or opportunity to go to college, are there some legitimate substitutes for status that the rest of the world will consider to be of equal or greater value?
College leaders have done a tremendous job of cementing the value of a college education into the minds of virtually everyone.
If you asked a cross-section of business leaders, “What other accomplishments would you consider to be as important as a college degree?” chances are they will struggle to give you an answer that doesn’t have a college education somewhere in the background.
But many options do exist.
A Status Symbol under Attack
In one of my recent papers, The Future of Colleges & Universities:  Blueprint for a Revolution, I talked about how colleges were on the verge of being attacked, and one of the areas they will be attacked on is the areas of “status.” College degrees are important but new status symbols are beginning to emerge that compete directly with the inherent status of a degree.
Until recently, colleges have primarily faced competition from other colleges. Even though they will debate the value of one college degree over another, they remain unified in their support of higher education.
Today, there are many status symbols that compete with college degrees, and in the future there will be many more.
Royalty, such as the King and Queen of a country, is a great status symbol that comes with tremendous privilege, but it is not an accomplishment. People are born into it.
A Nobel Prize is also a remarkable status symbol, but it generally requires one or many college degrees somewhere in the person’s background.
So what kind of accomplishments are accessible to most people that could be construed by a potential employer, business colleague, or acquaintance as being the equivalent to a college degree, or for that matter, even better?
To answer this, I’ve decided to break this discussion into four categories:
1. Components of Equivalency (equal to a course or multiple courses)
2. Equivalent to a College Degree
3. Better than a College Degree
4. Future Status Symbols
Even though we are discussing alternatives to going to college it doesn’t mean that there is no learning involved. Quite the contrary. Learning becomes an essential ingredient in virtually every path to success, but in some cases, far less formalized.
The following examples are simply intended to expand your awareness of literally thousands of options that currently exist.
Components of Equivalency
Much like taking a series of courses that stack up and form the basis for a college degree, a series of smaller achievements can easily be used to form an equivalent status.
1. Certificate Programs – Most certificate programs are intended to either replace or supplement existing degree programs. The weight of this accomplishment varies tremendously with the institution that is granting it.
2. Certification – Certifications, such as Microsoft, Cisco, or Oracle Certification, have become a very popular way to bestow credentials.
3. Apprenticeship – The age old process of working for years under the tutelage of a master craftsman is still alive and well in some industries.
4. Foreign Travel – With foreign travel becoming increasingly common, it tends to hold less value today than in the past, but is still recognized as a significant achievement.
5. Own a Patent – Becoming a patent holder is also less rare in today’s world than in the past, but is still regarded as a noteworthy accomplishment.
6. Produce an Event – Events range from small to huge. But a successful event, no matter the size, has the ability to position you in a way that will cause others to take notice.
7. Memberships – Status by association. The credibility of an association adds to the credibility of you as an individual.
8. Starting a Business – Launching a business is a significant learning experience regardless of how successful it becomes. It also adds a new dimension to the identity of the founder.
Equivalent to a College Degree
College degrees are viewed as a significant personal accomplishment sustained over a longer period of time. Similarly any accomplishment competing for that kind of status needs to convey a similar sustained effort. Here are a few examples:
1. Published a Book – If a major publisher gives the green light to publish your book, their endorsement brings with it considerable esteem.
2. Produce a Documentary – There is something noble and noteworthy about producing a documentary that puts documentarians into a class of their own.
3. Foreign Travel with a Cause – Whether you’re working with Engineers Without Borders creating bridges or water systems for desolate villages or working with Teachers without Borders and teaching young people a much needed craft, foreign travel that is tied to a cause carries far more weight than travel alone.
4. Serve on a City Council – Local elections have a way of validating your status in the community and serves as a wonderful learning experience.
5. Commissioned Artwork – Artwork is only as important as the artist who tells the story. Commissioned art brings with it a rare position of honor.
6. Become an Expert – Brendon Burchard, Founder of the Experts Academy, has defined 10 key elements that qualify someone as being an expert. Most people can achieve the ranks of “expert” once they understand the process.
7. Creating a High-Traffic Website – The size of your digital footprint is directly proportional to your online status.
8. Dog Breeder – This is an example of a well-recognized industry specific title that virtually everyone recognizes as important. Dog breeders hold prominence in social circles far removed from that of the pet-owner community.
Better than College
It is a fine line between status symbols that are the equivalent to college and those that are considered better than college. Here are a few that fall into the better-than-college territory:
1. Become Famous – Whether you become famous as an actor or actress, writer, cartoonist, artist, columnist, movie director, or fashion designer, fame is a rare privilege bestowed on the limited few.
2. Prestigious Awards – Granting awards is a time-honored tradition, but over the years, only a few awards have risen to the top. These awards bestow tremendous privilege on the recipients.
3. Elected to a Higher Office – When people vote someone into office, it’s a unique and powerful way of telling the world they are important.
4. Build a Financial Empire – There are many ways to build a personal fortune, but only a limited few who actually figure it out. People who have amassed a financial empire command tremendous respect.
5. Building a Business Empire – Building a business empire is like playing the game of chess without the rules. It is a game of skill, timing, determination, and chance that only the exceptional few have mastered.
6. Game Designer – Much like movie producers, game designers are relegated to the lofty ranks of royalty in the emerging kingdom of the pixel elite.
7. Successful Inventor – Becoming successful as an inventor is far different than what Hollywood would have you believe. It requires mastering many complicated skills. Successful inventors are part business people, part visionaries, part opportunists, and a big part lucky.
8. Create/Manage a Fund – Those who are placed in a position of “trust” and granted the role of gatekeeper to the money, tend to command special respect among the general public.
Future Status Symbols
When systems and technologies evolve, so do the opportunities. Each change in these areas comes with a need for next-generation rockstars. Here are a few possibilities.
1. The Outlier Label – As Malcom Gladwell so aptly described in his book The Outliers, any person who dedicates over 10,000 hours of their life to a particular skill or profession moves into the elite ranks of revered master or expert. The dedication and proficiency exuded by an “outlier” is far beyond that of the vast majority of degree holders.
2. Owner of a Unique Data Feed – Information is still powerful and having access to a novel and unique data feed will grant you unusual clout and status in the future.
3. Global System Architect – We are transitioning from national systems to global systems and one of the coolest monikers in the future will be that of a Global System Architect.
4. “Disturbance-in-the-Force” Web Presence – Having a significant online presence is one thing, but causing the center of gravity to shift among the digital natives, with the introduction of a new organic business model, will grant you unusual preeminence in the online world.
5. Clone Designer – “I need a clone.” As time constraints begin to overwhelm much of the world’s population, the pent-up demand for clones can be felt almost everywhere. Uniquely positioned at the apex of this soon-to-be emerging industry will be the clone designers.
6. Launch a Network – Networks have far reaching influence and come in a variety of shapes and sizes. Whether it’s a communications network, a professional network, or a social network, the founder of a network is also the heart and soul of its significance.
7. Launch the “You Inc.” Brand – You are your own brand. When you, as a brand, become a household name, many new doors will open for you.
8. Founder of a Movement – With every movement comes a certain nobility and distinction that helps circumvent the traditional path to success.
The Seeds of Competition
After listing all of these ways to gain status without going to college it occurred to me that I’ve only tangentially discussed the competing forms of status that will be putting colleges on the defensive.
Status ends up being a culmination of who you are, not how much you know. While the experience of going to college can be quite valuable, so can other experiences. Competition will come in the form of competing experiences, and going beyond the experience itself, and translating it into significant accomplishments.
Successful people don’t have jobs, they have a calling. Each accomplishment stems from a passion and drive that is uniquely their own, not from a requirement that someone else dictates. Competing experiences will be designed to nurture the budding talents in people and give them ownership of the path they choose to take.
We are entering the age of hyper-individuality, and the path to each person’s most significant accomplishments will demand a hyper-individualized approach. Competition will be framed to fit around the wants, needs, and desires of that specific individual at that specific moment in time.
In the end, it will be far less about the path and far more about the results.
By Thomas Frey

32 accomplishments that will give you the influence of a college degree

“Does being smarter make you happier?”

This was the question I posed to the audience at a recent DaVinci Institute event, hoping to gauge their reaction.

I found it fascinating to watch this very conflicted group of amazingly bright people as they struggled to put their thoughts into words. In the end, the answers, which varied tremendously, seemed to fall mostly into the category of “No, but…..”

A natural follow-on question would be, “Okay, so what constitutes being smart?”

Read the rest of this entry »

Ghost Towns of the Internet

Posted by admin on March 27th, 2010
Ghost Towns of the Internet
When today’s data goldmines becomes tomorrow’s data carcasses
In 1859 the tiny community of Tin Cup, Colorado got its first taste of gold fever. A tiny amount of gold was all it took for prospectors to start poking around with hopes of striking it rich. Twenty years later they landed their first major strike and rumors of the find spread across the country.
By 1900, the once insignificant mountain settlement had mushroomed into a bustling gold town with over 2,000 people. But in a short time the mines were exhausted, the people left, and the post office closed its doors in 1918. Today, the only remnants of this once thriving community are a few abandon buildings and a couple signs along the road.
Ghost towns are a rich part of world history. There are literally thousands of examples of these now-irrelevant pin pricks on a map. Overnight sensations quickly became a distant memory in the years that followed.
Is the Internet today really that much different than the gold rush stories of the late 1800s?
For ghost towns, the reasons behind their demise vary tremendously. Pripyat, a small town in northern Ukraine, reached a population of 50,000 before the Chernobyl Nuclear Power disaster. Today, it is glowing with abandonment.
Jonestown, Guyana was founded as both a “socialist paradise” and a “sanctuary” from media scrutiny by cult leader Rev Jim Jones. After reaching a population of nearly 1,000 people, the entire population participated in a mass suicide, causing it to become little more than an entry in the why-in-the-hell-did-they-listen-to-him history books.
These, of course, are unusual examples. But the world is filled with unusual examples. A disaster is still a disaster no matter how unusual the circumstances may be.
Will the digital ruins of today’s Internet ever compare to the physical ruins of Ancient Greece or Ancient Rome? Will anyone even know they existed?
Ghost Brands
In 1962, Woolco began a 20 year rollercoaster ride through retail history. At its peak the Woolco name was a powerful force in the marketplace, with hundreds of big box stores in the U.S., Canada, and Great Britain employing tens of thousands of people. Today the name hardly merits a mention in history books.
In the 1970s, IBM’s Selectric Typewriter had established itself as a critical cornerstone of office activity. But when computers arrived in the 1980, typewriters began to disappear and now the Selectric brand is little more than a museum piece.
In 1999 some of the top Internet properties were Lycos, Xoom, Excite, AltaVista, and GeoCities. Each of them were attracting millions of web visitors each month, competing head to head with companies like Microsoft, Yahoo, and Amazon. Today each exists in name only, resting quietly in the shadow of its former existence.
Organic Content Creation
As we entered the 2000s, many companies began to focus on organic content creation with customer doing most of the heavy lifting when it comes to the time and labor used to build a primo web property.
As a result of this trend, data has been accumulating so fast that companies are investing heavily in server capacity to accommodate customer demand. While the exact numbers are being closely guarded, here are some notable data points to consider:
Google is rumored to manage over one million servers in its various data centers around the globe. Google’s data capacity for its search, YouTube, G-Mail, and other data-heavy services is said to be over twice the size of its competitors – Microsoft, Amazon, Apple, Yahoo, and IBM.
Microsoft’s newest data center in Chicago has been architected around installing entire containers filled with servers. Each container holds over 2,000 servers and can be installed in less than eight hours.
Amazon currently runs the world’s largest online store and one of the world’s largest cloud computing operations.
IBM currently operates eight million square feet of data center space on six continents.
EDS is now managing over 380,000 servers in 180 data centers.
Facebook’s data centers store more than 40 billion photos, and users upload 40 million new photos each day – about 2,000 photos every second.
The Tokyo Data Center serves as Japan’s Internet backbone. Japan claims it to be the largest data center in the world
IDC is predicting that the cost of powering data centers around the world will reach $40 billion annually by 2012. How long before that number doubles, triples, or quadruples?
The difference today between the ghost towns of the Wild West and the brand names of the 70s is the speed with which changes are happening.
Organic growth often leads to organic abandonment. Is the speed with which they arrive a predictor of the speed with which they will leave?
Future Ruins Viewed as a Digital Past
As we look at the next generation of the Internet, watching carefully as it unfolds, we cannot help but be struck by how quickly it has infiltrated our lives and how much of our attention it currently commands.
Much like the physical structures in our cities that form along the horizons of our urban landscapes, the data structures inside today’s data giants represent some of mankind’s most remarkable feats. True, they exist only as a digital compliment to the bricks and steel of physical buildings, but they hold within them vital clues about who we are, what we find valuable, and our drives and passions for forging ahead.
So what will happen to the likes of these ground-losing giants?
Second Life – Less than 3 years ago this one time buzz-dominator of the virtual world’s industry was the darling of media discussions, but has now been relegated to competing for mindshare with lesser contenders like video games and social media.
MySpace – People have rapidly shifted from the chaotic page-building systems on MySpace to the cleaner look and interface on Facebook. How long before some new contender arrives and begin to steal market share from both?
Plaxo – Starting off as a constantly updating business card service, Plaxo has lost ground to other mindshare grabbers like LinkedIn and Twitter.
Monster.COM – Monster suffered a 33% decline in revenues in 2009 compared to 2008 as the bad economy and lack of jobs drove many would be customers to CraigsList and other contenders.
Friendster – An early pioneer in social media, Friendster has lost its footing and remains a distant memory among the historians for social media.
PhotoBucket – Riding on the coattails of MySpace, this one-time darling of the photo hosting world has lost ground to companies like Flickr and Picassa.
Certainly each of the companies has the potential to breathe new life into their business and add buoyancy to their sinking ship. But even the best business managers can only hold things together for a while.
Life expectancy for modern day businesses, even the remarkable ones, is measured in decades, not centuries.
Are today’s success stories nothing more than a prelude to tomorrow’s disaster stories?
The digital world as it exists today contains the keys to humanity, the raw essence of personhood, and in the long run, the future of our children’s children.
More important than the decaying wood and weed infested streets of physical ghost towns, what will happen to the data reserves and important scraps of our civilization that can be instantly erased with the flip of a switch rather than the erosion of time?
These are all hard questions without good answers. But rest assured, the ghost town era of the Internet is coming, and for some, it has already arrived.

Ghost Towns 676

When today’s data goldmines becomes tomorrow’s data carcasses

In 1859 the tiny community of Tin Cup, Colorado got its first taste of gold fever. A tiny amount of gold was all it took for prospectors to start poking around with hopes of striking it rich. Twenty years later they landed their first major strike and rumors of the find spread across the country.

By 1900, the once insignificant mountain settlement had mushroomed into a bustling gold town with over 2,000 people. But in a short time the mines were exhausted, the people left, and the post office closed its doors in 1918. Today, the only remnants of this once thriving community are a few abandon buildings and a couple signs along the road.

Ghost towns are a rich part of world history. There are literally thousands of examples of these now-irrelevant pin pricks on a map. Overnight sensations quickly became a distant memory in the years that followed.

Is the Internet today really that much different than the gold rush stories of the late 1800s?

Read the rest of this entry »

9.) Trends to Watch in 2010 – TV-Internet Convergence

Posted by admin on December 31st, 2009
TV-Internet Convergence
Virtually everywhere you look there are video screens. You see them in bars, on elevators, in the back of taxis, and on airplanes. Even most cell phones have now have video screens. Some are connected to the Internet and others are connected to cable television.
In the future, people will look back at this time and see it as very confusing. Corporate turf battles have slowed the promise of the everything display where all content is available through all screens. And in many cases the public wasn’t ready to make the leap. All of that is about to change.
Cable TV companies and the major television networks are not going to like the years ahead as their market shares of the video content world begin to dwindle.
Until now, consumers have felt ill prepared to deal with the dizzying array of options when they enter an electronics store and manufacturers have interpreted that confusion as a marketplace not ready to make the switch.
Greg Belloni at Sony says, “Our stance is that consumers don’t want an Internet-like experience with their TVs, and we’re really not focused on bringing anything other than Internet video or widgets to our sets right now.” A widget is an industry term for narrow channels of Internet programming like YouTube or Hulu.
Bob Scaglione, Senior VP of Marketing at the Sharp voiced a similar comment. “I don’t think that consumers are yet ready to access all content on the Internet on their TV. For now, it’s more important to deliver content consumers want on a TV and let them do their browsing on a PC.”
Industry analysts also make the point that watching television is an entertainment activity where people lean back in their couch and disengage. Browsing the Internet, as the thinking goes, is a more immersive, lean forward activity, where the brain is in both output and input mode.
However, that argument has already been disproved with the iPhone, a do-everything device that has met with raging success.
Most of the problems leading up to the convergence have centered around the design of the interface. Consumers have become well-versed in working with browsers and surfing the Internet. And most have logged time working with game controllers found in the likes of Wii and Xbox. But they feel like they took a step back in time when they try to work the cable TV controls to access a television show or movie.
The Consumer Electronics Show next week in Las Vegas will feature TVs with direct Internet connectivity, or with on-screen access to content sites such as YouTube, Blockbuster and Netflix. As online video becomes intermingled with the living-room TV experience, a new consumer-friendly television interface will emerge, and downloading and streaming content services will take on a major role in the home entertainment ecosystem.
Here are some of the key data points to consider:
The FCC recently announced it is moving forward with plans that will ensure broadband Internet access is available to virtually all households.
Computers have penetrated 74% of American homes, but televisions are in 99% of all homes. Adding Internet to television will improve market penetration of the web by 25%.
A recent survey by Deloitte showed that 65% of Internet users want online content available on their televisions with the younger generations pushing the hardest to switch.
In Sao Paulo, a consortium of university researchers is nearly finished with a five-year digital TV project that promises to bring low-cost, high-quality broadcasts and TV-internet convergence to 50 million Brazilian households.
In October, Intel announced its own TV-centric SoC (system-on-chip) chip, and other semiconductor designers and manufacturers are following close behind.
With the economy showing signs of improvement, and people have already started to wash their hands to rid themselves of the past decade, the consumer marketplace is preparing for some long overdue changes.
PREDICTIONS:
Within 5 years, over 95% of all new televisions will be broadband Internet compatible.
Within 10 years, cable television set top boxes will no longer exist.
OPPORTUNITIES:
If Apple were to start manufacturing their own televisions, they would quickly dominate the consumer TV marketplace because they know how to build an interface. Significant opportunities will be found in the design and implementation of next generation interfaces.
Video search technologies continue to be an area ripe for innovation. So far no one solution has really risen to the level where video search results are comparable to searching text.
Major opportunities can also be found in the aggregation and delivery of video content, and most importantly, the advertising and marketing mechanisms used to monetize the content.

TV-Internet Convergence 575

Virtually everywhere you look there are video screens. You see them in bars and restaurants, on elevators, in the back of taxis, and on airplanes. Even most cell phones have now have video screens. Some are connected to the Internet and others are connected to cable television, two distinctly different uses for what amounts to the same screen technology.

In the future, people will look back at this time and see it as very confusing. Corporate turf battles have slowed the promise of the everything display where all content is available through all screens. And in many cases the public wasn’t ready to make the leap. All of that is about to change.

Cable TV companies and the major television networks are not going to like the years ahead as their market shares of the video content world begin to dwindle.

Read the rest of this entry »

8.) Trends to Watch in 2010 – Alternatives to Incarceration

Posted by admin on December 30th, 2009
Alternatives to Incarceration – In a country that claims to be the land of the free, the number of people under the control of the U.S. corrections system has exploded over the last 25 years to more than 7.3 million, or 1 in every 31 U.S. adults, according to a report released by the Pew Center on the States. The actual number of people behind bars rose to 2.3 million, nearly five times more than the world’s average.
The U.S. currently boasts the highest rate of incarceration of any country at any time in history. We also have the greatest number of laws of any country at any time in history, laws created by nearly 90,000 separate governmental entities, a spaghetti mess of rules and regulation so complicated that virtually any person can get tripped up. One simple mistake may very well end up with the person being incarcerated, and it goes downhill from there.
Incarceration is a system that breeds failure.
On the prisoner level, an incoming prisoner is instantly immersed in an “us vs. them” mindset as their surrounding community is transformed into the worst of all possible social circles.
On the operational level, success in the prison industry is not measured by how many lives have been improved, but rather on occupancy levels, the number of prison incidents and escape attempts, and how well the budget is managed.
On the justice system level, more prisoners mean more money. Police and court systems improve their standing in the justice community through the sheer volume of cases they handle. They are incentivized to “create more criminals” because more criminals mean more money.
The outrageousness of the overreaching authority called the U.S. justice system can be found in the system itself. There are no checks and balances on the system level for the criminal justice system.
Authorities will be hard pressed to argue that higher incarceration rates are warranted in the U.S. because of an inferior gene pool. They will also be hard pressed to argue that the system works well. A 2002 study survey showed that among nearly 275,000 prisoners released, 67.5% were rearrested within 3 years, and 51.8% went back in prison.
Making matters worse, 35% of the people entering prisons in the U.S. are there for violating parole.
Some minority groups are being particularly hard hit. Jeremy Travis, President of John Jay College of Criminal Justice puts it this way. “On a national level, an African-American man today has a 30 percent lifetime chance of serving at least one year in prison. I would like to be optimistic about the likelihood of reversing this reality and returning to the status quo of 1972, but I think the chances of even getting close to that are slim. I think we have to recognize that we now live—regrettably in my view—in an era of mass incarceration.”
Martin Horn, NY City Corrections Commissioner, voices a similar concern. “We are creating a culture of imprisonment; we are turbo-charging whatever is going wrong in those young people’s lives.”
In addition to the great human toll of incarceration, $68 billion of our taxpayer dollars has been committed to pay for this travesty.
In the past two decades, state general fund spending on corrections increased by more than 300%, outpacing other essential government services like education, transportation, and public assistance.
But things may finally be looking up. We are simply too broke to keep locking people up.
Incarceration rates in 30 states declined last year. Could this be an indication that the $22,000 per year spent on housing prisoners is starting to outweigh the benefit. Fact is that people coming out of the system are worse than when they went in, and virtually all of them will eventually make it back into society.
The U.S. has constructed a massively bureaucratic justice system that feeds off the missteps of its citizens, a system that it can no longer afford. As a result, new systems are coming to light.
Restorative Justice is one such approach where offenders are brought into the same room with the people they harmed and encouraged to take responsibility for their actions. Sometimes they agree to repair or pay for the damage, return stolen money, or perform community service
In Longmont, Colorado, Chief of Police Mike Butler has been a pioneer in Restorative Justice techniques, applying it in more than 1,200 cases with an amazing 90% success rate.
“We work with people before the lawyers get involved and before they enter the courts,” says Butler. “By doing this, we have been able to eliminate most of the costs and give the offenders a reasonable shot at turning their life around.”
These offenders are given a chance to meet with their victims and community members in a respectful process where they can learn the full impact of their crime and agree to repair their harm. On average 90% complete their agreements and are welcomed back to the community. What a different model from “lock ‘em up!”
Restorative Justice is a balance between the rights of offenders and the needs of victims. Perhaps better stated, it is a balance between the need to rehabilitate offenders and the duty to protect the public.
You might think it is dangerous to allow lawbreakers back into the community, yet the opposite appears to be true. The average re-arrest rate for offenders who participate in Longmont’s restorative justice program is 10%.
Compare that to the nearly 70% re-arrest rate for the national penal system. According to participant feedback data, every group engaged in the Longmont program – including victims, offenders, parents and community members – reported over 95% satisfaction with their restorative justice experience.
In restorative justice, because victims are heard and offenders repair the harm of their crime, they become higher functioning citizens able to work and make a contribution to their community, including paying their share of taxes.
So why hasn’t Restorative Justice caught on in a big way yet? It’s because no one stands to profit individually from the switch. Therein lies the crux of the problem.
PREDICTION:
Even though the signals are weak, the system is too broken to be maintained. Look for the U.S. prison population to decline by over 25% over the next ten years.
Look for a significant defunding of the justice system and a radically new set of criteria for measuring success.
OPPORTUNITIES:

Restorative Justice 676

In a country that claims to be the land of the free, the number of people under the control of the U.S. corrections system has exploded over the last 25 years to more than 7.3 million, or 1 in every 31 U.S. adults, according to a report released by the Pew Center on the States. The actual number of people behind bars rose to 2.3 million, nearly five times more than the world’s average.

The U.S. currently boasts the highest rate of incarceration of any country at any time in history, a full 25% of the world’s prison populationWe also have the greatest number of laws of any country at any time in history, laws created by nearly 90,000 separate governmental entities. This spaghetti mess of rules and regulation is so complicated that virtually any person can get tripped up by them. One simple mistake may very well result in incarceration, and it goes downhill from there.

Read the rest of this entry »

7.) Trends to Watch in 2010 – Colleges Face the Perfect Storm

Posted by admin on December 30th, 2009
Colleges Face the Perfect Storm
After looking at all the signals, there is no other way to describe it. Colleges are under attack.
Several legs of the financial stools upon which they are sitting have been kicked out from under them, forcing higher tuition rates on an already cautious base of consumers.
To the carnivores of the free enterprise system, the slow lumbering gate of colleges today makes them look like easy prey. But they bring with them tremendous inertia and the longstanding loyalties and traditions of generations past.
The true effects of this storm front have been masked hirer enrollments, as people without jobs opt to go back to school and hit the reset button on their next career.
Much like Henry Ford’s “control everything” approach to building cars at the River Rouge Plant where raw materials were brought into one end and finished cars rolled out the other end, colleges have maintained tight control over virtually every aspect of the academic food change.
Professors are carefully recruited, classroom times and schedules are thoroughly planned, courses are tightly prepared, degrees are framed around in-house talent, and academic accomplishments are meticulously positioned to help brand the experience.
Those days are numbered.
While there are many areas subject to change, the primary attack points will be the six areas where colleges are most vulnerable:
1. Money – As the cost of colleges skyrockets, student loans and financing are becoming harder to get. Here’s what’s going on.
Many states are hurting financially, and they are cutting their support for colleges. As an example, ten years ago the price of tuition at the University of Virginia, excluding room and board, was just over $4,000 for in-state students and nearly $17,000 for out-of-state students per year. Now it’s nearly $10,000 and $32,000, respectively.
Similarly, the State of California slashed their support for colleges by 20% causing the state board of regents to increase tuition by 32% in 2010.
Exacerbating the deficits are losses to college endowments, which declined significantly with the losing stocks in their portfolios.
At the same, student loans are getting hard to come by. Students can individually sign up for the government-backed Stafford loans, but they have limits of $5,500 a year. The other major type of federally backed student loan – the Parent PLUS – has no limit, but it requires the parents to co-sign, making them responsible for repayment. Making things even worse, the interest rates for these loans have nearly doubled in the past five years.
Most college students have relied heavily on credit cards to handle personal expenses while they were in college. However, congress passed a bill in May that will dramatically restrict the issuance of credit cards to anyone younger than 21. Consumer groups helped push the measure through because credit card companies have been praying relentlessly on naive college kids, charging hidden fees and exorbitant rates. According to Sallie Mae, 84 percent of college students have credit cards, carrying balances of more than $3,000.
Parents are also struggling to help out because they are losing access to home equity loans. The availability of money to homeowners through home-equity lines of credit has fallen by 25 percent in the U.S., to $538 billion, since the end of 2007, according to federal data.
In our fast-paced society, student thinking can change quickly, and the forest of red flags now being raised spells troubling times ahead.
With entrepreneurial minds cleverly attacking the flow of money currently being allocated to colleges, even seemingly minor changes will have profound effects as revenue streams change course and build momentum around alternative forms of education.
2. Courses – Our existing semester and quarter-based college schedules are a poor match for today’s plugged-in, hyper-jacked students. Passed down from generations past, the current timetables for courses spread out over 8-12 weeks only work for an increasingly small segment of society, leaving most working adults to fend for themselves.
With courses being so narrowly defined, colleges are leaving massive opportunities up for grabs, and the vultures are beginning to circle.
Courses are on the verge of being fragmented into smaller, faster learning units. The goal will be to make individual courses bite-sized morsels of learning that can be fit into virtually anyone’s schedule.
Similar to the way Wikipedia and iTunes have evolved future courseware authoring systems will be rooted in a templated process that allows topical experts to turn their expertise into quick learning modules. With the proper monetization system where money is parceled out to course authors as well as other critical elements in the delivery system, the resulting structure will become an organic explosion of easily digestible knowledge.
Courses will be available on-demand, anywhere, anytime, to satisfy virtually any need, desire, or interest. They will be easily affordable, universally available, and presented to the students in a fashion most comprehendible to their style of learning.
3. Teachers – As new economic realities hits college campuses, their first impulse will be to cut staff. Some will attempt to limit the damage to wage freezes and curtailed hiring, but others will begin to roll out the pink slips.
Research institutions will focus heavily on grants and corporate alliances to rebuild the revenue streams of the past.
As the prospects for a long-term future inside academia grow dim, corporations will take notice of the fertile talent base and begin offering “greener pastures” for professors and teachers.
Austrian economist Joseph Schumpeter once described entrepreneurial innovation as a “perennial gale of creative destruction,” forcing existing companies to adapt or fail. “Economic progress in capitalist society,” he declared, “means turmoil.”
4. Classrooms – There has long been the pervasive notion that learning can take place only in a classroom. Even though schools use field trips and outdoor experiences to enhance education, the classroom remains a dominant central fixture in education today.
Classrooms are designed to focus attention, close off the rest of the world, and create a controllable environment where learning can take place. The person or education system that controls the classroom also controls the time when learning can take place, the students who will participate, the lighting, the sounds, the media used, the tools, the pace, the subject matter, and in many cases, the results.
However, classroom-centric education is not necessary for learning. Our need to physically “gather at the feet of the master” will be replaced with faster, easier systems for connecting thoughts and ideas. If the objective is simply to get credit for a course, the convenience of an anytime, anyplace delivery mechanism will be the most salable feature. For students who want to truly understand the material, a more apprentice-like approach will serve as the primary attractor.
In the future, the cost and overhead burden of maintaining classroom space will be closely scrutinized as financial pressures force colleges to get creative. Each change will feel like a grand experiment, but the advantage will swing towards the virtual classroom where classroom schedules and alarm clocks no longer matter.
5. Credits – What types of learning are credit-worthy?
In the future, this question will be at the heart of new course offerings as they work their way into the marketplace.
Learning takes place from the moment a person wakes up in the morning until they fall asleep at night. In fact, most of the time, learning continues even when a person is sleeping. Yet only a small subset of the learning that takes place has been dubbed “credit worthy.”
College credits are a rare form of currency assigned to the value to what a student learns. As credits accumulate, they are used to “buy” a diploma.
Credit granting authority has been relegated to accredited institutions and is protected with laws and systems that are closely guarded by people inside the system. There is no one central authority for determining credit-worthiness. Rather, each institution, once accredited, decides for itself.
Credit-granting authority will be the most difficult area for outsiders to penetrate. But rest assured, when the economic foundation of colleges begins to feel shaky, the creative opportunists will begin to emerge.
Things like co-branded courses, experience-based credits, and alignment with professional society certifications will begin to emerge to provide much-needed revenue streams for colleges. Each opportunity will be a challenging decision, but every change will dilute the sanctity of the credit system, creating precedent for others to follow.
6. Status – Academic elites have long been drinking the Kool-Aid, espousing the gospel of superior standing in one’s community that can only be achieved through diplomas and scholarly achievement. With record numbers of college graduates now unemployed and under-employed, the bragging rights have begun to tarnish.
Academic accomplishments do not always translate into “functional member of society,” and society has been inventing hundreds, if not thousands, of new “status” markers. Professional certifications, individual accomplishments, note-worthy projects, association memberships, achievement awards, and even being employed by a pedigree corporation will often carry far more weight than the status gained through a college degree.
So what kind of status will be used to open doors in the future? Look for marketing messages to appear as “more valuable than a degree at Harvard” or “a better entrepreneurial experience than attending Stanford or MIT.”
A college’s ability to sell its elite status will increasingly be met with resistance as we move into an era of austere frugality.  Our claims of accomplishment, self-worth, confidence, and respect are destined to shift along with the changing face of the institution.
Rest assured the coming war on colleges is not being waged by societal misfits or some rouge band of college haters. Instead, it will come from some of our most admired companies and people with every bit as good of intentions as people working inside colleges.

Colleges - Perfect Storm 985

After looking at all the signals, there is no other way to describe it. Colleges are under attack.

Several legs of the financial stools upon which they are sitting have been kicked out from under them, forcing higher tuition rates on an already cautious base of consumers. But money is only part of the equation. Cultural shifts, technological advances, and changes in customer perceived value are all working to create the perfect storm for colleges.

To the carnivores of the free enterprise system, the slow lumbering gate of colleges today makes them look like easy prey. But they bring with them tremendous inertia and the longstanding loyalties and traditions of generations past.

The true effects of this storm front have been masked by higher enrollments, as people without jobs opt to go back to school and hit the reset button for their next career. But that is about to change.

Read the rest of this entry »

Conversion Tracking