Rethinking Retail and 18 Examples of Change

Posted by admin on February 17th, 2012

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What music comes to mind when you try on your new pair of jeans? Does that “music in your head” somehow change when you try on a different brand?

The next time you try on a piece of jewelry, pay very close attention to the emotional experiences that run through your mind as you touch and feel the jewelry.

Even though clothing and jewelry are inanimate objects, they are closely tied to an emotional response, and brand managers today are working overtime to figure out ways to both cultivate and amplify that emotional connection.

One fascinating example of this is Gomus, a Brazil-based music branding company that embeds RFID tags in clothing. When a customer tries on a piece of clothing in the changing room, music will automatically come on that matches the feel or mood of the clothing.

This is just one example of how retail stores of the future are attempting to differentiate themselves from the online world. Here are 18 more examples of how future retail is on the verge of becoming an exciting new frontier for both product designers and consumers alike.

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Dismantling of our Power Industry Infrastructure

Posted by admin on February 10th, 2012

Futurist Thomas Frey at US Dept of Energy Event with NY Times reporter Matt Wald

Photo of me demonstrating an unusual thermoelectric generator
with NY Times Correspondent Matthew Wald.

On Wednesday I was invited to speak on a panel at the 2012 National Electricity Forum, an event sponsored by the U.S. Department of Energy, in Washington DC.

In the audience were a thousand power industry executives, regulators, and key industry service providers.

The event was kicked off by U.S. Secretary of Energy Steven Chu, a Nobel Prize winning physicist and former director of the Lawrence Berkeley National Laboratory. Our panel took the stage immediately afterward.

Other panelists included Marina Gorbis, Executive Director of the Institute for the Future, John Petersen, President of the Arlington Institute, and our Moderator Matthew Wald, Senior Washington Bureau Correspondent for the NY Times.

As the kickoff speaker on the panel, my message to them noted that the power industry is an industry that is under attack. An attack not being carried out by terrorists or invading armies, rather it is being attacked by emerging new technologies that have been advancing quickly and are currently beginning to boil around the edges.

My advice was that they begin to make transition plans for dismantling the industry, plans that will include dismantling our national grid and replace it with a series of micro grids. But it included much more than that.

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2 Billion Jobs to Disappear by 2030

Posted by admin on February 3rd, 2012

Futurist Thomas Frey at TEDxReset Istanbul 2012 201

A picture of me speaking at yesterday’s TEDxReset in Istanbul.

Yesterday I was honored to be one of the featured speakers at the TEDxReset Conference in Istanbul, Turkey where I predicted that over 2 billion jobs will disappear by 2030. Since my 18-minute talk was about the rapidly shifting nature of colleges and higher education, I didn’t have time to explain how and why so many jobs would be going away. Because of all of the questions I received afterwards, I will do that here.

If you haven’t been to a TEDx event, it is hard to confer the life-changing nature of something like this. Ali Ustundag and his team pulled off a wonderful event.

The day was filled with an energizing mix of musicians, inspiration, and big thinkers. During the breaks, audience members were eager to hear more and peppered the speakers with countless questions. They were also extremely eager to hear more about the future.

When I brought up the idea of 2 billion jobs disappearing (roughly 50% of all the jobs on the planet) it wasn’t intended as a doom and gloom outlook. Rather, it was intended as a wakeup call, letting the world know how quickly things are about to change, and letting academia know that much of the battle ahead will be taking place at their doorstep.

Here is a brief overview of five industries – where the jobs will be going away and the jobs that will likely replace at least some of them – over the coming decades.

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Crowdfunding: 23 Unusual Ways it May be Applied

Posted by admin on January 27th, 2012

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November 2009 was when Michael Migliozzi and Brian Flatow started a website called BuyaBeerCompany.com who’s lofty goal was to buy the ailing century old Pabst Blue Ribbon beer company. In less than two years, working to match the $300 million sale price, the pair attracted over 5 million investors pledging upwards of $280 million, with an average pledge of $40.

The SEC found out about the money raise and put a stop to it in Sept 2011. The problem? They hadn’t registered the offering with the SEC and they targeted unaccredited investors. These are two major no-nos in investment circles.

Because no money changed hands, only pledges, the two escaped charges, but the entire incident fueled the interest of some very prominent people who saw the potential for invigorating the cash-strapped startup and small business world where most new jobs get created. The concept of crowdfunding was born.

On November 3, the U.S. House of Representatives overwhelmingly passed H.R. 2930, a crowdfunding bill that will allow startups to offer and sell securities online. The Senate will likely vote on the bill in early 2012.

After eight decades of arguably the most restrictive rules for raising capital in the world, we are standing on the precipice of a new era for funding: crowdfunding. Here are 23 unusual ways in which the crowdfunding revolution could redefine the business to investor relationship.

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Driverless Cars: A Driving Force Coming to a Future Near You

Posted by admin on January 20th, 2012

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If you were traveling between Boston and Washington, DC, and had the choice of either flying or riding in a driverless car, which would you choose?

Under good conditions this is an 8.5-hour drive vs. 4-5 hours flying – driving to the airport, wading through security, boarding the flight, landing, and commuting to your destination when you arrive.

Keep in mind that the first wave of driverless vehicles will be luxury vehicles that allow you to kick back, listen to music, have a cup of coffee, stop wherever you need to along the way, stay productive with connections to the Internet, make phone calls, and even watch a movie or two, for roughly the same price.

If you think this vision is far off, think again. Over the next 10 years we will see the first wave of autonomous vehicles hit the roads, with some of the first inroads made with vehicles that deliver packages, groceries, and fast-mail envelopes.

Here are a few thoughts on how this industry will develop.

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25 Technologies I Didn’t See at CES

Posted by admin on January 13th, 2012

CES What's Missing 3

After spending the past three days scouring the showroom floors at CES (Consumer Electronics Show) in Las Vegas, watching people become overwhelmed by what they saw, I tended to be more underwhelmed by what I didn’t see.

Smartphones, tablets, 3D televisions, and supporting peripherals were everywhere. But as the industry was getting sucked towards the gravitational allure of these technologies, many others, with harder problems to solve, haven’t been getting enough attention.

It’s very easy for the digital world to spot an opportunity, write a few lines of code, and have a new product ready to launch. But going beyond the current capabilities of existing hardware, blazing entirely new trails of thinking, is where the real opportunities lie.

For this reason I thought it would be interesting to talk about “what’s missing.” For those of you are up to the challenge, here are 25 technologies I’d love to see at future CES events.

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Power to the People: The Great Consumer Backlash

Posted by admin on January 6th, 2012

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On December 29th, Verizon announced it would begin charging a $2 “convenience fee” for any customers paying monthly bills with a credit or debit card via the Internet or telephone.

Within 24 hours, online petitions began to circulate and commenters voiced their condemnation of Verizon’s corporate greed. Instantly, their messages started showing up on websites and message boards across the Internet, and even the FCC responded quickly, announcing plans to investigate the charge. A day after the so-called convenience fee was announced, Verizon caved to public and governmental pressure and scrapped the charge.

This type of public outcry is beginning to happen with ever-greater frequency.

  • Netflix subscribers derailed the company’s July 2011 plans to raise prices and spin off its DVD-rental business by overwhelming it with more than 27,000 comments. CEO Reed Hastings instantly moved from media darling to media demon over night.
  • In October 2011, Bank of America announced a new $5/month charge to use debit cards. In less than a month, more than 300,000 people signed an online petition to stop the planned fee, and over 21,000 customers pledged to close their Bank of America checking accounts. One news anchor even cut up her card on the air. By the end of Oct, the $5 fee was dropped.

These are just a couple recent examples of how consumers are flexing their newfound muscles. But rest assured, the war against consumer injustice is just beginning. We are witnessing the start of a new era – micro-movements. Here’s what may be happening in the months ahead.

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Year in Review: Top 10 Articles on FuturistSpeaker.com

Posted by admin on December 31st, 2011

2011 in Review

The sixth law of the future states, “The “unknowability” of the future is what gives us our drive and motivation.”

The fact that the future is unknowable is a good thing. Our involvement in the game of life is based on our notion that we as individuals can make a difference. If we somehow remove the mystery of what results our actions will have, we also dismantle our individual drives and motivations for moving forward.

There is a whole lot that we don’t know about the year ahead. Yes, it will be messy. Important people will die. We will not cure cancer, just yet. And we won’t find a solution for war. But there is great value in the struggle. Our greatest achievements will come from these struggles.

We can learn much about where we’ve come from, and for this reason I’d like to give you a quick overview of the top articles in 2011 on FuturistSpeaker.com, based on popularity. They touch on jobs, education, crime, food supplies, and most importantly, the future. Join me as we take a look at the future through the eyes of the past.

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Flooring the Customer: Retail 2.0, The Rebirth is Coming

Posted by admin on December 30th, 2011

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“High expectations are the key to everything” – - Sam Walton

On a recent shopping trip, I went to three separate stores and had difficulty finding what I was looking for. On each of these occasions I talked with a staff person and they told me about an option that either wasn’t apparent to most customers, or that I hadn’t considered.

Yes, the online retail business is stealing a growing percentage of market share, but people-to-people interaction still matters. The problem is that it’s mattering less, and pricing competition is making the people-to-people option a luxury.

Our mobile devices are freeing the retail experience from the confines of the physical storefronts and traditional online locations, allowing shopping to take place virtually anywhere.

In the emerging customer-centric approach to retail, retailers will need to come up with new ways to engage their customers and find ways to lower barriers to purchase. Most importantly, retailers must be prepared to make a sale whenever and wherever a customer is ready. Here are a few thoughts on how they can make that happen.

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28 Major Trends for 2012 and Beyond – Part 1

Posted by admin on December 16th, 2011

Major Trends 2012

We are in for a very exciting year ahead. 2012 is a year where many competing trends will collide, and through those collisions we will see new pathways emerge.

At the same time, many new trends are forming, some with enough steam to form entirely new movements, others that will run their course and splinter into other emerging ways of doing business.

The “new normal” is quickly becoming the “nothing normal,” and our daily routines, the things we use to maintain our own sanity, will need to morph and change if we hope to stay competitive in the emerging job market and even stay current in our own social circles.

With this in mine, I’d like to take you on a journey into some of the trends I’ll be watching in 2012 as the tectonic plates of change inch their way into new positions. Here is the first half of the 28 major trends to watch in 2012 and beyond.

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