Rethinking Retail and 18 Examples of Change
Posted by admin on February 17th, 2012
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What music comes to mind when you try on your new pair of jeans? Does that “music in your head” somehow change when you try on a different brand?
The next time you try on a piece of jewelry, pay very close attention to the emotional experiences that run through your mind as you touch and feel the jewelry.
Even though clothing and jewelry are inanimate objects, they are closely tied to an emotional response, and brand managers today are working overtime to figure out ways to both cultivate and amplify that emotional connection.
One fascinating example of this is Gomus, a Brazil-based music branding company that embeds RFID tags in clothing. When a customer tries on a piece of clothing in the changing room, music will automatically come on that matches the feel or mood of the clothing.
This is just one example of how retail stores of the future are attempting to differentiate themselves from the online world. Here are 18 more examples of how future retail is on the verge of becoming an exciting new frontier for both product designers and consumers alike.












