There is great value in the unknown.
My good friend Jeff Samson put it this way. “If I am ignorant of something and it is suddenly presented to me, I may find it innovative. The other option is that I will be annoyed by it, but eventually when enough others have accepted it, I will buy in and consider it innovative. So ignorance is as important to innovation as knowledge!”
Ignorance is also a valuable part of the future. Once a future is known, we quickly lose interest. For this reason, our greatest motivations in life come from NOT knowing the future.
So why, as a futurist, do I spend so much time thinking about the future?
Very simply, since no one has a totally clear vision of what lies ahead, we are all left with degrees of accuracy. Anyone with a higher degree of accuracy, even by only a few percentage points, can offer a significant competitive advantage.
Using this as a backdrop, here are four unexpected macro trends that I see dramatically influencing our future.