2 Billion Jobs to Disappear by 2030

Posted by admin on February 3rd, 2012

Futurist Thomas Frey at TEDxReset Istanbul 2012 201

A picture of me speaking at yesterday’s TEDxReset in Istanbul.

Yesterday I was honored to be one of the featured speakers at the TEDxReset Conference in Istanbul, Turkey where I predicted that over 2 billion jobs will disappear by 2030. Since my 18-minute talk was about the rapidly shifting nature of colleges and higher education, I didn’t have time to explain how and why so many jobs would be going away. Because of all of the questions I received afterwards, I will do that here.

If you haven’t been to a TEDx event, it is hard to confer the life-changing nature of something like this. Ali Ustundag and his team pulled off a wonderful event.

The day was filled with an energizing mix of musicians, inspiration, and big thinkers. During the breaks, audience members were eager to hear more and peppered the speakers with countless questions. They were also extremely eager to hear more about the future.

When I brought up the idea of 2 billion jobs disappearing (roughly 50% of all the jobs on the planet) it wasn’t intended as a doom and gloom outlook. Rather, it was intended as a wakeup call, letting the world know how quickly things are about to change, and letting academia know that much of the battle ahead will be taking place at their doorstep.

Here is a brief overview of five industries – where the jobs will be going away and the jobs that will likely replace at least some of them – over the coming decades.

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Power to the People: The Great Consumer Backlash

Posted by admin on January 6th, 2012

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On December 29th, Verizon announced it would begin charging a $2 “convenience fee” for any customers paying monthly bills with a credit or debit card via the Internet or telephone.

Within 24 hours, online petitions began to circulate and commenters voiced their condemnation of Verizon’s corporate greed. Instantly, their messages started showing up on websites and message boards across the Internet, and even the FCC responded quickly, announcing plans to investigate the charge. A day after the so-called convenience fee was announced, Verizon caved to public and governmental pressure and scrapped the charge.

This type of public outcry is beginning to happen with ever-greater frequency.

  • Netflix subscribers derailed the company’s July 2011 plans to raise prices and spin off its DVD-rental business by overwhelming it with more than 27,000 comments. CEO Reed Hastings instantly moved from media darling to media demon over night.
  • In October 2011, Bank of America announced a new $5/month charge to use debit cards. In less than a month, more than 300,000 people signed an online petition to stop the planned fee, and over 21,000 customers pledged to close their Bank of America checking accounts. One news anchor even cut up her card on the air. By the end of Oct, the $5 fee was dropped.

These are just a couple recent examples of how consumers are flexing their newfound muscles. But rest assured, the war against consumer injustice is just beginning. We are witnessing the start of a new era – micro-movements. Here’s what may be happening in the months ahead.

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Year in Review: Top 10 Articles on FuturistSpeaker.com

Posted by admin on December 31st, 2011

2011 in Review

The sixth law of the future states, “The “unknowability” of the future is what gives us our drive and motivation.”

The fact that the future is unknowable is a good thing. Our involvement in the game of life is based on our notion that we as individuals can make a difference. If we somehow remove the mystery of what results our actions will have, we also dismantle our individual drives and motivations for moving forward.

There is a whole lot that we don’t know about the year ahead. Yes, it will be messy. Important people will die. We will not cure cancer, just yet. And we won’t find a solution for war. But there is great value in the struggle. Our greatest achievements will come from these struggles.

We can learn much about where we’ve come from, and for this reason I’d like to give you a quick overview of the top articles in 2011 on FuturistSpeaker.com, based on popularity. They touch on jobs, education, crime, food supplies, and most importantly, the future. Join me as we take a look at the future through the eyes of the past.

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Eight Colliding Forces of 2012

Posted by admin on December 2nd, 2011

Collision Path 1

If you listen closely you can almost hear the armaments of battle being rolled into place. The stage is set with warring parties getting organized and the frontlines prepared. 2012 is destined to become the most turbulent year on record, a battleground of epic proportions.

But the primary wars of 2012 will not be fought with guns, tanks, or missiles. Instead, they will be fought inside corporate boardrooms, hacker basements, offices of government policy wonks, startup garages, on central banking committees, and the entire monetary playing field. And while the battles won’t be fought with gunpowder and bullets, battlefield generals will be empowered to use the equally lethal weapons of reputation assassins, privacy snipers, and data-blackmailers.

The U.S. presidential elections are heating up. Dirty politics of the past will seem like child’s play compared to what is about to be unleashed in 2012. During these campaigns we will be witnessing full-frontal reputation-lynchings with play-by-play narratives telling us how to think, shown on every possible surface along the information highway.

The reason I’m bring this up is because the lawlessness with which national candidates use to conduct themselves on the path to getting elected, will set the tone for nearly every other aspect of social life. And this disruptive conduct will lead to problems and chaos like never before. But that’s just a small piece of the driving forces that will influencing our future next year.

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Why Industries Collapse

Posted by admin on October 1st, 2011

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It was roughly two years ago, October 15, 2009, when I got a call from a desperate lady, panicking, as she asked for my help.

Being a futurist, I don’t get many calls from people who urgently need my help. Futurists are rarely first responders.

As she described the situation, telling how a young boy’s life was at stake, and the situation was far too complicated for normal emergency rescue crews, she somehow thought of the DaVinci Institute.

“You work with some of the brightest minds in the world and this situation is going to require a very ingenious solution.” Her voice was dripping with trepidation and fear.

Moments after receiving her call, I turned on the television because the problem she described was quickly unfolding across the nation, gaining national attention, as a six-year old boy named Falcon had somehow gotten trapped inside a small weather balloon that was flying over the Midwest. Yes, this was the legendary balloon-boy incident, gripping the nation in panic and fear until the entire hoax started unraveling.

At the DaVinci Institute, we often tackle complex problems to find solutions. But in today’s world, one of the biggest problems threatening society today is complexity itself. Here’s why.

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Reinventing Monopolies

Posted by admin on July 22nd, 2011

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In 1936 Edwin Howard Armstrong unveiled an improvement in radio that would later become known as FM radio. Working out of an office on the 82nd floor of the Empire State Building, an office provided by RCA, Armstrong was on the verge of revolutionizing the radio industry. But it was a revolution that would not happen for several decades.

Armstrong was a true innovator in communications technology, first patenting three breakthrough technologies between 1914 and 1922. By early 1923, Armstrong was a millionaire as a result of licensing his patents to RCA.

David Sarnoff, then President of RCA and former friend of Armstrong, decided the switch from AM to FM would undermine the current AM monopoly. Sarnoff came to see FM as a threat and refused to support it further. What once seemed like a sure thing quickly turned into an industry black sheep.

After countless years of court battles with RCA and others, financially drained, Armstrong gave up the battle. Removing the air conditioner from the window of his 13th floor apartment in New York City, he jumped to his death on January 31, 1954.

Due to the actions of RCA, FM technology sat on the sidelines for two decades waiting for legal battles to play out. It wasn’t until 1952 that Blaupunkt would become the first radio manufacturer to offer FM receivers for cars, and it wasn’t until 1978 that listenership to FM stations would finally exceed that of AM stations in North America.

The story of FM radio typifies what we’ve all come to think of as the overarching ruthless power of monopolies. But what a monopoly is and how it gets formed is being reinvented by some very shrewd business people using tools that didn’t exist 20 years ago.

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Micro-jobs and the emerging underground economy

Posted by admin on July 1st, 2011

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As the musical chairs game of unemployment money runs out, and an increasingly large number of people are left without a seat at the jobs table, desperation begins to set in.

For them, it becomes painfully obvious that their lackluster effort to find a job, which often involves playing video games and watching TV interspersed with sending an occasional resume or phone call, has left them with few options as the end of their financial rope draws ever closer.

Panic begins to set in.

Human to human social skills are vastly different than online social skills and their ability to interact with others has atrophied to a point where their entire circle of friends consists of a few relatives and some high school classmates who have somehow turned beer drinking into a profession.

They have already been suckered into several network marketing get-rich-quick schemes and looked at going back to college but couldn’t see a quick enough payback. With few options left, they find themselves slipping into survival mode.

Welcome to the underground economy.

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The Day of the Drone is Upon Us

Posted by admin on March 11th, 2011

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The Day of the Drone is Upon Us
Sometime over the coming months you can expect to see a version of the following help wanted ad:
“Help Wanted: Full-time aerial drone drivers needed to help manager our growing fleet of surveillance, delivery, and communication drones. We are also looking for drone repair techs, drone dispatchers, and drone salesmen.”
In 2010 the U.S. Military spent $4.5 billion on drones. This has been a rapidly growing budget item in the military’s arsenal with $4.8 billion requested for 2011.
With this kind of focused spending, drone technology has improved dramatically over the past decade, but as a technology, the future for drones will go far beyond military uses. The stage is being set for thousands of everyday uses in business and industry all over the world.
A few months ago I speculated on how flying delivery drones could be added to the FedEX and UPS fleets. As it turns out, we are now moving well past the speculation stage.
Current Uses
Google recently purchased a small fleet of micro-drones to help with their mapping projects. At the 2011 Consumer Electronics Show in Las Vegas, Parrot unveiled a series of games that could be played with their iPhone-controlled AR Drones sold in all Brookstone stores.
In preparation for London’s 2012 Olympics, the UK is making plans to have a fleet of flying drones in place to monitor the crowds. But they are considering taking it one step further by equipping some of the drones with non-lethal weapons in case violence breaks out.
With military and police forces being the primary customers of drone technology so far, it’s only natural that most of the industry’s thinking has been skewed towards surveillance and weaponized drones.
However, flying drones are an incredibly flexible platform for new technology to emerge. Simply adding elements like cameras, lights, audio, sensors, or even a robotic arm can increase the utility of a drone exponentially. Here are a few unusual possibilities to help tweak your imagination:
Onboard wireless communications
Cruise Ship Drones:  While the rest of the world has shifted from place-to-place to person-to-person communications, the cruise industry remains woefully behind. Cell phones and other handheld devices are not usable on ships without paying exorbitant connection fees. This can be solved with flying communication drones hovering above each ship. Since the airspace at sea is unregulated, this can be implemented with or without the okay of the cruise ship below. Doing some quick math, if 1,000 people were willing to pay $10 a day to stay connected, the income streams will be huge.
SATCOM Drone
Communication Drones:  Operating like communication satellites in space, flying communication drones will be a quick way to eliminate the shadows and dead spots common with today’s tower-based cellular networks. The only things preventing more experimentation in this area has been legacy systems and the existing spectrum allocations that favor telecom incumbents such as AT&T and Verizon.
In a recent conversation I had with an executive in the aerospace industry, I was told that the entire U.S. could be blanketed with high speed wireless connectivity with a formation of 19 well-positioned communication drones hovering overhead.
Surveillance drones in Los Angeles
Surveillance Drones: Criminals fleeing the scene of a crime will have an entirely new set of police tracking devices to contend with when drones are brought into the mix. This may also be extended to border-crossing drones, prison-watching drones, and open-sea pirate and smuggler drones. Add a set of speakers to the drone and an operator can start yelling at anyone engaged in vandalism, graffiti or littering.
Tiny video projector
Video Projector Drones:  Once a video projector is added to a flying drone, you suddenly have a marketer’s dream tool with the ability to project images on the sides of buildings, on sidewalks, or even on the side of a moving vehicle.
Lighting Drones:  We’ve been trapped into thinking that lighting can only be managed from stationary positions, but that is about to change. Concerts and stage shows with flying spotlights or pyro-burst effects, TV sets, political speeches, and opening night galas can all be enhanced when our lights start flying.
Xenon strobe drone
Strobe Drones:  High-intensity strobes can cause dizziness, disorientation and loss of balance making it virtually impossible to run away. As a weapon to disrupt or disable crowds, this kind of technology added to a drone is just now becoming practical.
Flying strobe lighting on a movie set will open a different set of options and floating concert strobes can create stage shows effects never before possible.
Audio Drones:  Drones outfitted with speakers are already being experimented with. Long Range Acoustic Devices (LRAD) are being used as loud hailers to emit warning signals, or when the volume is turned up, as weapons to deafen opposition forces with a jarring, discordant noise. Some ships now carry LRAD technology as an anti-pirate measure. As an example, LRADs were used to drive off pirates attacking the Seabourn Spirit near Somalia in 2005.
Audio drones, however, have far more potential in the marketing and entertainment fields. Floating and flying sounds create a far different sensation than stationary speakers. Floating messages over nearby crowds may be the solution to draw attention to a mobile business, a time sensitive special such as hot bread just pulled from the over, or situational conditions such as announcing the sale of umbrellas during the start of a rainstorm.
The Hawk Eye by Air Hog
Advertising Drones:  Planes towing advertising banners are a long-standing tradition for outdoor stadium events and wherever large crowds gather. But scaled smaller in size, with more maneuverability, drones towing banners or equipped with side displays for advertising are distinct possibilities.
Air Drone with an Aerial Photography Package
Photography Drones: The fine art of photography takes a new twist when flying camera drones become affordable. Photographers have long dreamed of being able to find the perfect angle for every shot, regardless of elevation or precariousness of the vantage point. Going beyond the military’s need to spy on people, photography drones are headed for more mainstream uses such as photojournalism, catalog photos, real estate photos, scientific research, slow-motion sequences, and hobbyist experiments.
AR Drone by Parrot
Gamer Drones:  In January, Parrot introduced a number of games that could be played on their AR Drone quadricopters using an iPhone as the controller. This layout and design is setting the stage for many more smartphone-controlled drones with app developers providing a never-ending stream of new games.
For parents worried about their kids spending too much time playing games in their basement, the new concern will be about kids getting lost in the forest playing “drone wars.”
Delivery Drones:  Thinking beyond traditional delivery systems, flying drones could be used to deliver food, packages, water, change out the batteries in your home, remove trash and sewage, and even vacuum the leaves from your front lawn. For some people, the drones will allow them to live off the grid, and even off the net.
Robotic Probe Drones:  Add a robotic arm to a flying drone and a person’s mind begins to swirl with possibilities. A “flying arm” can be used as a probe in hazardous environments, a transport for dangerous chemicals, or a rescue mechanism for someone dangling off the side of a mountain.
Fleet of micro drones
Sensory Drones:  Many of today’s drones have the ability to monitor air quality and map pollution flows. Future drones will have the ability to chart a wide variety sensor-based data such as soil quality; moisture content; micro-temperature variations of air, land, and sea; air densities; particulate matter; and chart the spread of plant diseases and micro-organism infestations.
Fireworks Dropping Drones:  When fireworks are manufactured, a large portion of the overall weight is dedicated to the propellant needed to launch the pyro-display into the sky. The propellant is also one of the least stable and least controllable components of the assembly. Fireworks designed specifically to be “dropped from the sky” would have far more stable characteristics, and produce spectacular visuals for a fraction of the cost.
Search and rescue drones
Search and Rescue Drones:  Very often weather and visibility issues prevent a manned-rescue team from venturing into turbulent waters to attempt a rescue. For this reason a number of unmanned rescue drones are being planned and tested to overcome our own “human” limitations.
Lasers used in surveying drone
Surveying Drones:  The process of surveying land and documenting the terrain can be greatly speeded up with the introduction of flying drones designed specifically for taking all of the measurements. Laser measurement systems coupled with topography mapping systems are a natural extension of current drone tech.
Aerosonde Mark 4
Weather Drones:  NOAA, the National Oceanic and Atmospheric Administration had been testing the use of an Aerosonde Mark 3 drone aircraft to fly into the heart of hurricanes for more accurate storm predictions. In 2008 it was used to fly into Hurricane Noel, but was purposely sacrificed to the turbulent winds of Noel as part of the process.
Next generation weather drones will be smaller, smarter, faster, and more survivable to match the needs of virtually any research projects.
Micro Drones
Drones are getting smaller, and for some applications, nearly invisible. When drones begin to approach the nano-scale, traditional laws of physics begin to break down, and when flying in a nano-aircraft, air molecules are too far apart to provide consistent buoyancy. But as always, our current limitations create an excellent opportunity to uncover the true laws of “flight physics“ when dealing with nano-particles.
While some science fiction writers have already speculated on the upside and downside of super tiny drones, the true potential is beyond our ability to image it. In the next section on swarmbots, I will attempt to think through a few of the possibilities, but in reality will just be scratching the surface.
From Flying Drones to Flying SwarmBots
The term swarm is applied to fish, insects, birds and microorganisms, such as bacteria, and describes a behavior of a group (school) of animals of similar size and body orientation, generally moving in the same direction.
The term “swarmbot” is used to describe this same type of behavior when it is coded into groupings of robots, in some cases, flying robots.
From a science standpoint, swarmbot technology is still barely peeking its head out of the birth canal, because the tools available to examine life in its most rudimentary form – DNA sequencing, bioinformatics, gene chips – are quite new. We are just now scripting basic models of life processes at this fundamental level, and as we re-create these processes in binary form, we’re starting to see how they work in inorganic settings.
SwarmBots were the evil villains in Michael Creighton’s book Prey, but today they also form the basis of ongoing research at places like MIT, UCLA, George Mason University, and several other universities.
So how will SwarmBots be used in the future, and what are some of the more extreme possibilities for these multi-unit robot teams?
1.) SwarmBots on the ground can form communication networks, conducting pattern-based searches for missing people and objects.
2.) Microbe-sized SwarmBots can be built to “chew their way through” landfills and fields of toxic material as a way of improving the rate of decomposition and lowing toxicity levels.
3.) Flying and swimming SwarmBots can be made to target and neutralize unwanted airborne or waterborne emissions such as carbon, lead, radioactive isotopes, or other unwanted pollutants.
4.) Flying SwarmBots will be capable of forming shields to protect people from too much sun, too much wind, and even temperature extremes. In person to person situations, SwarmBots will form a protective shield around people, keeping them safe.
5.) Flying SwarmBots will serve as our clothing, flying into “clothing formation” on command, reconfiguring themselves according to our fashion moods, changing color on a whim.  Once we step out of the shower in the morning, the SwarmBots will dry our skin, fix our hair, and take their place as part of our ever-changing wardrobe.
6.) SwarmBots will serve as an information conduit for our minds, forming antennae to capture wireless transmissions, forming an information processing array for the data, a floating visual display that only we can see before our eyes, and channel information to our minds.
7.) Remote viewing from anywhere, at any time, from any angle, will be possible as the swarm moves into whatever position we ask it to. This “eye in the sky” can range from several miles across on one extreme to a micrometer across on the other extreme.
8.) With flying swarms that serve as our clothing, the next step will be for them to evolve into an exoskeleton of sorts for physical enhancement.  Flying swarms will give of superhuman strength, superhuman durability, and even the ability to fly.
Wasp III launch
Final Thoughts…
Over the coming months we will begin to see the convergence of air technologies that enable a drone to fly and onboard capabilities that give each drone its own unique set of characteristics.
With basic drone hardware being matched up with smartphones, and the bottom-up design capabilities of app developers around the world, drones will quickly move from the realm of personal toys to functional necessities that we interact with on a daily basis.
For those of you looking to switch careers, this will become a hot one in the near future, and it won’t be just in the military.
By Futurist Thomas Fre

Sometime over the coming months you can expect to see a version of the following help wanted ad:

“Help Wanted: Full-time aerial drone drivers needed to help manager our growing fleet of surveillance, delivery, and communication drones. We are also looking for drone repair techs, drone dispatchers, and drone salesmen.”

In 2010 the U.S. Military spent $4.5 billion on drones. This has been a rapidly growing budget item in the military’s arsenal with $4.8 billion requested for 2011.

With this kind of focused spending, drone technology has improved dramatically over the past decade, but as a technology, the future for drones will go far beyond military uses. The stage is being set for thousands of everyday uses in business and industry all over the world.

A few months ago I speculated on how flying delivery drones could be added to the FedEX and UPS fleets. As it turns out, we are now moving well past the speculation stage. (pics)

Read the rest of this entry »

The Coming Transparency Wars

Posted by admin on February 3rd, 2011
The Coming Transparency Wars
The Economics of Transparency
A report issued Tuesday by the Insurance Institute for Highway Safety boasted of the fact that red-light cameras were responsible for a significant drop in highway fatalities at the intersections where they were posted.
With this one well-crafted report, a document proving they save lives, the red-light camera industry established a beachhead in American society.
Naturally there was no mention of the lives that have been destroyed, marriages ripped apart, or the economic drain on the communities surrounding them because of the onerous fines imposed. Saving lives virtually always trumps the carnage of enforcement.
The issuance of the red-light camera report follows a repeatable pattern in business where a controversial enterprise with substantial cash-flow devises a brilliant strategy for justifying their existence.
Transparency creates its own economies. Whether or not red-light cameras are a net-positive or a net-negative for society is less important than the fact that we are making a dramatic shift towards micro-monitoring human actions.
With every new technology that expands the realm of human transparency, enterprising people quickly follow with systems designed to capitalize on any human deviation from the newly established norms.
The Coming Age of Micro-Transparency
With improved sensor technology, it’s easy to envision parking spaces that come with their own enforcement. Once parked, you have 45 seconds to pay for the space. If you park outside of the lines, you will be fined. If your car remains even one second past the time you agreed to, you will also be fined. Any piece of trash that lands in your space during your parking time will also be cause for additional penalties.
To some, this is a highly needed “take-ownership-of-your-actions” accountability standard to be imposed on everyone around us. To them, the world will be far better place if people are held to a higher standard.
To others, the risk of penalty far outweighs their value to society. They will choose to avoid activities that require them to park in spaces with that kind of liability.
Compare that type of parking space to one where you can come and go as you please and you are seamlessly charged for time spent parking. One is a services-rendered model, the other a compliance-driven with penalty model.
In a society where both models are allowed to exist, transparency becomes the arch enemy of anything with penalties. Since people are an inexact species driven by emotions and spur-of-the-moment decisions, any attempt to over-regulate the humanness of our actions will be met with extreme resistance.
As we move further down the transparency spectrum, it’s not difficult to imagine surveillance systems that monitor us constantly.
Computer systems that monitor the flow of information we are consuming and every transaction we make.
Traffic drones that monitor our cars, with the ability to log every speeding violation, both going too fast and going too slow, illegal turns, lane changes, emission checks, noise violations, and even prolonged hesitation at stoplights.
Surveillance drones that examine our individual actions, citing us for missing a trashcan when we throw something away, use foul language in public, or even disciplining our kids incorrectly.
Again, every breakthrough in transparency-related technology creates its own economies. If allowed, each level of personal intrusion will be accompanied higher and higher thresholds for compliance…. until we reach a breaking point.
Radical Transparency
While a few inspired individuals have pushed the notion of radical transparency, living in a world where we are all equally exposed to the nth degree, this is simply not an achievable objective.
Yes, I will agree that in most cases, people who live in glass houses will not throw stones at others who live in glass houses.
However, in an imperfect world, transparency cannot be distributed equally, and those with less transparency will always have a significant advantage over those with more.
In a peace-loving community that exists without any guns, the person who arrives with a gun, and is willing to use it, has a significant advantage over everyone else.
Similarly, in a business environment where everyone follows the rules, the person who is willing to ignore the rules has a significant advantage over everyone else.
At some point, when the designated elite can hide behind the veil of privacy and others cannot, transparency becomes a lethal weapon.
Rule-Breakers are Our Heroes
“Failure is the condiment that gives success its flavor.” – Truman Capote
Browsing through some recent college course catalogs it occurred to me that for all of the colorful characters in the history books, no one is currently teaching classes on the fine art of rule-breaking.
Virtually everyone who makes it into the history books is a rule-breaker. Yet for all the accolades we heap upon past rebels who zigged left when everyone else zagged right, those luminaries responsible for much of the world we live in today, we have not bothered to turn rule-breaking into an noble profession.
As counter-intuitive as it sounds, someone needs to create the official rules for becoming a rule-breaker. We can learn much from the inspired paths of these past contrarians.
Our Need for Rules
Before plotting a strategy for breaking rules, we first need to understand the reasons behind the rules, and the risks that come with breaking them.
Rules create order. They create the inter-relational fabric of society around which all of our actions are woven.
When rules are too harsh, and crudely enforced, they cause people to live in constant fear, forcing a regression of arts and sciences.
When rules are too lenient and loosely imposed, they provide an equally poor structure for the advancement of culture and knowledge.
Corporations are formed around rule structures that guide people through their working days. Like many other aspects of life, company rules can either be a net-positive or a net-negative. Too often businesses create layers of rules that keep bright people from doing new things.
To executives, power is about what they control. For the workers, power is freedom, and freedom is about what they can unleash.
Rules create stability, but rule-breakers are constantly looking for the next revolution they can unleash.
An Interesting Thing Happened on the Way to My Failure
“Restlessness is discontent and discontent is the first necessity of progress.
Show me a thoroughly satisfied man and I will show you a failure.” – Thomas A. Edison
Rule breakers need to be able to make mistakes, but transparency increases the pain threshold for making those mistakes.
Its sounds good when business people talk about wearing failure as a badge of courage, and how we can improve our success ratio by failing faster and failing smarter. But, in all likelihood, the next generation of transparency won’t even let us get to that point.
As Thomas Edison so aptly reminds us, there are valuable lessons to be learned from the things that don’t work.
Failures are not inevitable, and failure to one person is success to another.
When the learning process that comes from failure is aborted prematurely, the failure is destined to repeat itself.
The Coming Collision of Transparency Advocates and Rule-Breakers
Transparency is entering our lives at a relentless pace.
As we continue to transform into human information nodes, we find ourselves constantly radiating information. And this information is being detected, logged, and analyzed for use in unusual ways.
1. In the design of Facebook, Mark Zuckerberg has invariably chosen to err on the side of transparency. While there are always options for controlling individual privacy, the default settings tend to be the more open choice. Datamining of Facebook profiles has become a growing source of concern.
2. Major retailers are investing heavily in creating shopper profiles from tracking signals emitted from cellphones and other handheld devices. While the individual remains anonymous, their movements are tracked throughout the store with a careful record being kept of any action that may signal an interest in a particular product.
3. The Wall Street Journal published a report on the use of cookies, and the growth of consumer-tracking on major Web sites. In this report, they analyzed big websites and found that many dropped more than 100 cookies into visitors’ computers, with a 64-cookie average on the 50 largest sites.
4. Video surveillance has become a huge industry as camera prices and installation cost continue to drop. Intelligent surveillance cameras now have built-in features like instant analytics. This means that less video data needs to be streamed to a central location for viewing, which reduces the chance of bandwidth constraints and requires less human monitoring.
5. Low cost thermal security cameras are a fairly new phenomenon. Innovations in sensor technology have led to a significant reduction in the cost of producing thermal cameras, paving the way far more thermal video surveillance.
6. China is now setting the pace for the world in video surveillance. City-wide installations of over 100,000 cameras are not uncommon, dwarfing even the largest projects in Europe and the U.S.
As transparency grows, we are approaching a logical breaking point. When we do, look for the small-time rule-breakers of the past to become the full-scale turbo-charged rule-breakers of the future.
The driving forces of those wishing to monetize transparency will find themselves in a full-scale cyber-war with those who have reached their limit. And it may involve much more than online battlefields.
Testing Our Limits
Growing up as young people we are constantly testing our limits. We are testing the limits of how much we can eat or drink, how little sleep we can get away with, how fast we can run, and even how many people we can date simultaneously. We structure competitions, such as track and field events and academic challenges, around finding who has the highest limits.
Without testing our limits, we can’t possibly know what they are.
We are all terminally human, and our learning styles and thought processes vary tremendously from one person to another. As such, we need enough runway to fall on our face a few times before we understand our limits.
The world is changing and limit-testing is our way of informing us how to behave in the future. Our understanding of these evolving new rules are valuable insights worth learning.
Transparency has an insidious way of encroaching on our space and exposing our foibles to the rest of the world.
Those with the greatest upside potential also have the greatest risk of downside exposure.
Most of humanity has a built-in lemming gene that causes them to go with the flow. But once the pain threshold reaches a certain point, even the lemming genes won’t contain the fury.
Strap yourself in, it’s about to get messy.
By Futurist Thomas Frey

glass house 675

A report issued Tuesday by the Insurance Institute for Highway Safety boasted of the fact that red-light cameras were responsible for a significant drop in highway fatalities at the intersections where they were posted.

With this one well-crafted report, a document proving they save lives, the red-light camera industry established a beachhead in American society.

Naturally there was no mention of the lives that have been destroyed, marriages ripped apart, or the economic drain on the communities surrounding them because of the onerous fines imposed. Saving lives virtually always trumps the carnage of enforcement.

The issuance of the red-light camera report follows a repeatable pattern in business where a controversial enterprise with substantial cash-flow devises a brilliant strategy for justifying their existence.

Transparency creates its own economies. Whether or not red-light cameras are a net-positive or a net-negative for society is less important than the fact that we are making a dramatic shift towards micro-monitoring human actions.

With every new technology that expands the realm of human transparency, enterprising people quickly follow with systems designed to capitalize on any human deviation from the newly established norms.

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Interview with Ukraine’s InvestGazeta

Posted by admin on September 22nd, 2010

Futurist Thomas Frey Interview with InvestGazeta 2

What will cause the power to shift among nations between now and 2050?

I often get interview requests from newspaper and magazines as they probe for a better understanding of the world ahead. However, the request I received two days ago was a bit unusual.

On Monday, I received an email from Elena Snezhko, a journalist with the Ukrainian financial weekly magazine InvestGazeta, posing a series of question about which countries will rise to power 40 years from now, and why.

In 200 BC, the great Carthaginian General, Hannibal, used an army of elephants to symbolize power. In World War II the idea of power was symbolized by heavy artillery in the form of tanks and bombs. Tomorrow’s battles may be so strange that people will long for the days of guns and knives again.

Here is how I answered her questions.

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