Doctors today are constantly selling.
No, it didn’t start out that way, but a system has evolved that richly rewards members of the physician’s food chain if sales continue.
These sales include the selling of tests, pills, therapy, referrals, or simply selling the patient on their competency as a doctor.
Over the coming years, much of the selling will be replaced by data. Expert opinions get replaced by hard cold facts. Yes, this will unfold over time and the transition period will involve a multitude of probabilistic approaches that will eventually lead to a more factual-based decision-making process.
While many in the medical profession view this as taking away much of the doctor’s power and authority, it may be just the opposite. Big data is not the doctor’s enemy, but rather a hugely valuable important tool, perhaps the most important of all time.
Consider the following scenario.
Sometime in the not-too-distant future, patients walking into the doctor’s office will first receive a full-body scan, creating a complete data model built around several thousand data points. Any area that gives even the slightest hint of troublesome activity will warrant closer inspection.
For any number of conditions, rather than prescribing medicine as a treatment, doctors will prescribe a device. Devices will have a wide range of purposes ranging from ingestible cams and monitors, to wearable super data-collectors, to body function amplifiers, to pulse correctors, to early warning indicators.
During the transition period it will be a combination of drugs and devices, but eventually most medicinal treatments will be replaced with devices designed around coaxing the body into repairing itself.
Over time, doctors will transition from being the experts on human biology and medicine to being the experts on biological data and biological devices.
Here’s why understanding this transition period is so important.
Digital modeling will soon replace labs and testing
Healthcare as a Battleground
Yes, there are many things wrong with healthcare today. According to Peter Diamandis, founder of the X-Prize Foundation and author of the best-selling book Abundance, it’s no longer healthcare. It’s sick care. It’s reactive, retrospective, bureaucratic and expensive:
- Doctors spend $210 billion per year on procedures that aren’t based on a patient’s needs, but fear of liability.
- Americans spend, on average, $7,290 per person on healthcare, more than any other country on the planet.
- Prescription drugs cost around 50% more in the U.S. than in other industrialized nations.
- At current rates, by 2025, nearly 1/4 of the US GDP will be spent on healthcare.
- It takes on average 12 years and $359 million to take a new drug from the lab to a patient.
- Only 5 in 5,000 of these new drugs make it to human testing. From there, only 1 of those 5 is actually approved for human use.
With so much negative press surrounding the healthcare space, each of these problems points to an equal and opposite opportunity, and inside these opportunities we can begin to see glimpses of what our future might hold.
It would be a mistake to assume that we won’t need doctors in the future. The deeper we probe into the inner workings of human biology, the greater our realization of how little we actually know.
It would also be a mistake to blame doctors for the system they currently find themselves in. Buoyed by the whims of big insurance companies, big pharma, and big government, doctors often find themselves the unwitting pawn of other, much larger, agendas.
That said, doctors are about to enter unfamiliar territory, with mountains of data replacing judgment calls, and former ways of doing business simply gone forever. Not all will survive this transition.
Data models will replace x-rays; sensors will replace labs and tests; devices will replace needles, blood draws, and pills; and people will gain control over their own data.
There may indeed be a bifurcation of old school and new school physicians, and universities that teach traditional medicine vs. those that teach bioinformatics, data-chemistry, genomic-roadmapping, and cellular manipulation.
But in the end, for those who want to continue learning, and continue probing the farthest reaches of future healthcare, doctors will have unlimited opportunities to make a difference in the years ahead.
Doctors assisting DaVinci robot in surgery
A Brighter Future Ahead
The tech world is making massive inroads into next generation healthcare. Here are just a few of the highlights:
- Johnson & Johnson is working with IBM’s Watson computer to help it understand scientific research and determine the cause and effect relationship of treatments given during clinical trials. One of their systems is now consuming 27,000 documents a day, and has proven to be 90% accurate at diagnosing lung cancer, far superior to the 50% accuracy of human doctors.
- Google has developed a smart contact lens that can do real-time monitoring of a diabetic’s blood sugar levels. Future versions of these lenses could include cancer-detection, drug-delivery, and come with super night vision.
- Intuitive Surgical’s DaVinci robot has already performed over 1.5 million surgeries, using high definition 3D vision. This robot, with its precise micro-movements inside the human body eliminates the potential for hand tremors commonly associated with human surgeons.
- Gene sequencing has plummeted in price 100,000-fold, from $100M per genome in 2001 to $1,000 per genome today. Human Longevity plans to create the largest genomics data set ever by sequencing over 1 million people. They believe accumulating a massive dataset like this will lead to cures for cancer, heart disease and neurodegenerative disease, and ultimately a plan for extending human life.
- When it comes to 3D bioprinting, tissue biofabrication is already a reality, and the next step will be to create precisely designed organs, and transplanting these organs into the human body. The company 3D Systems has already demonstrated how to create accurate dental and anatomical models, custom surgical guides, implantable devices, exoskeletons, hearing aids, prosthetics and braces for scoliosis and other applications.
- 3D printed prosthetic limbs are showing up everywhere, many demonstrating superior design and functionality for less than $200. Traditional artificial limbs will run $50,000 to $70,000, and need to be replaced as a child grows or a person ages.
Oddly enough, most futuristic images of healthcare still have
doctors wearing a 100-year old stethoscope around their neck
If I were on the board of a pharmaceutical company today, I would be advising them to study, research, invest, and acquire some of the emerging device companies because that’s where the future lies.
Healthcare is an industry involving complicated politics, irrational decisions, and legions of people looking for their next paycheck. However, the sheer volume of money in the system is making it a prime target of entrepreneurs all over the world.
But for those thinking that emerging tech will enable them to circumvent the entire healthcare system completely, it may, but only for a very tiny subset of the population.
We are on the verge of crossing over from science hype to science reality, with the prospects of creating a tremendous upside. Yes, there will be more than a few battles fought along the way between doctors and health industry executives, insurance administrators, and government officials but in the end, it doesn’t have to be a win-lose situation.
Author of “Communicating with the Future” – the book that changes everything